Category Archives: NTO (National Tourist Offices)

Saudi Tourism Authority (STA) recently launched the largest integrated travel campaign in China ‘Embark on a Journey of Discovery to Saudi’ at the Shanghai Bund Waterfront with 400 trade partners. The event was attended by Jin Lei, Deputy Director General of the Shanghai Municipal Administration of Culture and Tourism, Alhasan Aldabbagh, President of APAC Markets including over 400 trade partners, media and influencers, and the Chinese public were invited to explore the rich and diverse tourism offerings of Saudi. The campaign marks the largest integrated travel campaign launched by Saudi in China, starting with a week-long Saudi Tourism Exhibition, a celebration of Saudi’s culture, heritage, and natural beauty on the Shanghai Bund waterfront, from 17 to 23 November, inviting guests to experience mystical Saudi through immersive experiences, storytelling, and live performances. So far, the exhibition has welcomed over 80,000 visitors. In addition to the consumer marketing campaign, a series of Saudi experience films have launched on national TV and all major digital China platforms such as Ctrip, Huawei, Mafengwo, and Tencent, reaching and connecting with over five hundred million Chinese citizens.  The films intend to showcase the rich experiences Chinese travelers can look forward to upon visiting Saudi and is further available on VisitSaudi.CN website and STA’s social media channel. Starting from November 17, destination experience videos were launched, enabling digital travelers to visit scenes such as a traditional Bedouin tent complete with camel caravans and stargazing; tour the historic Diriyah, Al Masmak Fortress, and the colorful Souk Al Zel; learn to create Arabian fragrances; fly over AlUla in a hot-air balloon; go on a cross-country adventure in a vintage Land Rover; and snorkel in the Red Sea. Also, how-to …

Qatar Tourism has signed a Memorandum of Understanding (MoU) with Mowasalat Karwa to innovate and enhance the tourism experience for visitors coming to Qatar via cruises. The MoU aims to enhance coordination and cooperation between the two parties in the field of cruise tourism, which in turn is an integral part of the National Tourism Strategy that seeks to make Qatar one of the leading tourist destinations in the world. The MoU outlines the joint cooperation between the two organizations to maintain the continuity of communication with transparency, optimize cost, and provide the necessary support for the success of the upcoming cruise season. Qatar Tourism will provide Mowasalat Karwa with data and statistics related to the tourism sector to facilitate their cooperation, and will send advance notice of the arrival times of ships and cruise ships, enabling effective planning of transport services. The MoU was signed by H.E. Mr. Saad bin Ali Al Kharji, President of Qatar Tourism, and Mr. Fahad Saad Al Qahtani, CEO of Mowasalat Karwa. H.E. Saad bin Ali Al Kharji, President of Qatar Tourism, said: “Cruise tourism is a key pillar in supporting Qatar’s national tourism strategy and contributing to Qatar’s position on the global tourism map. Qatar Tourism is working continuously with its key partners to ensure an exceptional tourism experience for visitors to Qatar. Transportation plays an important role in enhancing this experience, and we are confident that our partnership with Mowasalat will contribute to the success of the current cruise season.” Mr. Fahad Saad Al Qahtani, CEO of Karwa, said: “We believe in the importance of transportation for visitors and its impact on the competitiveness of tourist destinations. Tour operators in Qatar market …

HE Ahmed Obaid Al Qaseer, CEO of the Sharjah Investment and Development Authority (Shurooq), unveiled the latest triumphs in the tourism, development, hospitality, and investment projects undertaken by the authority in Kalba. Al Qaseer provided a comprehensive overview of the 3 noteworthy projects, each a testament to Shurooq’s dedication to realising the vision of His Highness Sheikh Dr. Sultan bin Mohammed Al Qasimi, the Ruler of Sharjah, in elevating the eastern region into a premier investment and tourism destination. These projects include Kalba Beach, Kingfisher Retreat, and Nomad. In discussions surrounding Kalba beach, the CEO of Shurooq underscored the project’s commitment to preserving the natural ecosystem of Kalba at every stage of development. The project’s construction processes will exclusively involve environmentally friendly materials, with work set to commence in the First quarter of 2024 and handed over in the third quarter of 2025. Spanning an impressive 9.5 km, the beach is situated in the eastern region of the Emirate of Sharjah. HE further highlighted the project’s aspiration to become a premier tourist destination in the eastern region, boasting an array of restaurants, cafes, kiosks, and a diverse range of service and entertainment facilities for beachgoers. Notably, a dedicated play area for children will also be featured. Kalba Beach is steadfast in adhering to the rigorous standards of the Blue Flag global programme, ensuring services meet stringent safety criteria. Moreover, Al Qaseer highlighted that the expansion works of the “Kingfisher Retreat” project will be concluded in the upcoming month, December 2023. The retreat serves as an entrance to environmental reserves and is situated approximately 30 metres from the beach in Kalba City. Twenty luxury tents have been added to the project, …

Sharjah Commerce and Tourism Development Authority will kick off its 10th edition of Sharjah International Travel and Tourism Forum under the theme “Sustainable Tourism: The Way to Improvement”will kick off today at Expo Center Sharjah. The forum serves as a nod to Sharjah’s efforts in developing environmentally and socially responsible travel practices, its thriving eco and adventure tourism sector, as well as the emirate’s growing reputation as a global example of sustainable solutions.  A highlight of SITTF’s dynamic agenda will be a series of engaging discussions, presentations and interactive workshops, offering insights into the challenges and opportunities within the travel and tourism sector. In the panel discussion ‘Sustainability Practices – Innovate for Impact, Collaborate for Change’, notable participants include HE Dr. Nawal Al Hosany, Permanent Representative of UAE IRENA, Acting Assistant Undersecretary for Green Development and Climate Change at the UAE’s Ministry of Climate Change and Environment; and HE Ahmed Al Qaseer, CEO of Sharjah Investment and Development Authority (Shurooq). These experts will share their insights on sustainable tourism trends, government policies, economic benefits, the role of technology, and the significance of collaboration in achieving sustainable tourism goals. The panel on ‘Strategies for Sustainable Travel and Tourism’ will bring together industry leaders, including Iftikhar Hamdani, Area General Manager of HMH Hotel Group; Koko Tang, GSTC Board Member, Founder of Colorful Earth Co-Founder of Vinetree Tourism; Paul Bridger, COO of Rove Hotel and moderated by Doug Lansky, Destination Advisor and Tourism Expert. The panel will explore eco-tourism, waste reduction, and the economic and environmental benefits of sustainable tourism, providing valuable perspectives on shaping the industry’s future. SITTF 2023 will feature several expert-led presentations by Koko Tang, GSTC Board Member, Founder of …

With the new ETA announced for GCC and Jordanian nationals, Visit Britain conducted a special webinar for the agents in the GCC region. It was a well-attended webinar with over 300 agents posing their questions to the two speakers, from Visit Britain and the UK government’s home office.  At the beginning Visit Britain shared about their brand-new campaign for 2024, where there was a host of varied experiences which come in the bucket list of the travellers especially from this region as the interest keep increasing mainly due to the great outdoors, rich heritage, culture and the adventurous explorations. A special video was placed showcasing all the great areas to explore, the winter wonderland in Hyde Park, Oxford, Regent etc. “Britain has got it. I invite you to see it for yourself. This is our brand-new brand campaign that has launched this month. Welcome to Britain, where there’s always more to explore. Journey, wild coastlines, adventures through our vibrant cities, go monster hunting, meet the locals. Come see things differently. Plan your trip and visit Britain.com. As you can see, let me just check if I’ve off mused. I’ve this before. Yes, as you can see, there is so much to see and do in just 30 seconds. But what I want to do is start with the most magical time of the year. So basically, there’s nowhere else in the world, I think, that does the festive season quite like the UK. We all know of winter wonderland in Hyde Park, Oxford, Regent and Carnaby Street, Drakes and Twins and Lights, and the famous Ice Rink at Somerset House.” The power point presentation included, Winter Wonderlands and Festive Season, …

NEOM announced its latest luxury coastal tourism destination Epicon, located on the Gulf of Aqaba.  Epicon aims to set a new standard of hospitality and architecture. Rising from NEOM’s desert landscape like a glistening mirage, the property will feature two striking towers, one 225 meters tall and one reaching 275 meters. The towers will be home to an ultra-premium 41 key hotel and luxury residences that comprise of 14 suites and apartments. A short distance from the hotel is the Epicon resort, which blends tranquility with indulgence and features 120 rooms and 45 stunning residential beach villas. Designed as a gateway to the future, Epicon provides an opportunity to escape the stresses of the everyday. Whether relaxing at the beach club, visiting the spa for bespoke wellness treatments, exploring the surrounding nature, participating in one of the many watersports on offer, or dining at destination restaurants for an unforgettable culinary experience, Epicon has been conceived to meet the full array of guest and resident needs. A highly attractive visitor destination and an optimum place to live and thrive, Epicon’s guests and residents can expect a truly immersive and life-affirming experience. The luxurious residences and beach villas aim to deliver new levels of livability through cutting-edge innovations, world-class services and first-class experiences, positioning the resort as a benchmark for iconic living. Guests and residents of Epicon will enjoy unrestricted access to world-class facilities, complemented by views of one of the most desirable shorelines in NEOM. Amenities include a state-of-the-art gym, library, workspaces, pools and lounges. News of Epicon follows the recent announcement of Leyja, NEOM’s sustainable tourism destination set within a magnificent natural valley. The extensive range of experiences and activities …

Under the patronage of His Highness Sheikh Sultan bin Mohammed bin Sultan Al Qasimi, Crown Prince, Deputy Ruler of Sharjah, and Chairman of Sharjah Executive Council, the Sharjah Commerce and Tourism Development Authority (SCTDA) has announced the 10th edition of the Sharjah International Travel & Tourism Forum (SITTF) scheduled to take place on November 22nd at the Expo Centre Sharjah. Held under the theme “Sustainable Tourism: The Way to Improvement”, the forum will gather experts from the travel and tourism industry, emphasising environmentally and socially responsible travel practices through a series of panel discussions and engaging workshops to further delve into the challenges and opportunities within the travel and tourism sector. The anticipated forum is set to feature notable keynote speakers, welcoming the likes of HE Abdalla bin Touq Al Marri, the UAE’s Minister of Economy, HE Khalid Jasim Al Midfa, SCTDA Chairman, HE Dr. Nawal Al Hosany, Permanent Representative of the UAE to the International Renewable Energy Agency (IRENA) and representatives from the “Global Sustainable Tourism Council” (GSTC). Aligned with the UAE’s commitment to environmental conservation in the “Year of Sustainability,” SITTF aims to play a key role in implementing this vision, which is underscored by the nation’s hosting “COP28” event later in the year. The forum will delve into the essence of sustainable tourism, through creating a platform for experts to explore key topics, including sustainable and eco-tourism practices, strategies to mitigate and minimise negative impacts on the ecosystem, and the exploration of benefits for local communities both economically and socially. Additionally, the event will cover trends and innovations in sustainable tourism, economic benefits, and technology’s role. It will emphasise collaboration among various stakeholders to achieve sustainability goals …

Spain Tourism emerged winner as the ‘Most dynamic international tourism board’ at the 6th edition of the Arabian Travel Awards. “ATA is a very well organized & meticulously planned awards event with engaging hosts, amazing performances, and well-deserved winners. It is always a pleasure to attend this prestigious event. Being an Arabian Travel Award Winner is immensely gratifying as it recognizes dedication and excellence in the travel industry, opening new horizons for success and recognition. This award fuels our determination for 2024, inspiring us to exceed our achievements, set higher standards, and make a lasting impact in this region.” Daniel Rosado – Director – Spain Tourism

Saudi Tourism Authority announced its two year partnership with RX Global – following a formal signing after WTM London – which will see STA become the first-ever ‘Global Travel Partner’ of the World Travel Market (WTM) tradeshow events. The two-year partnership, which is scheduled to run from November 2023 – September 2025 and is designed to cover the global remit of the WTM brand (including  WTM London, WTM Africa, WTM Latin America and Arabian Travel Market), was announced on 8th November 2023, at the closing day of World Travel Market London. The agreement to partner was reached on the Saudi stand between the STA and RX Global on the final day at this year’s WTM, where the STA has led the largest-ever Saudi tourism delegation, with over 75 stakeholders in attendance – a 48% increase from last year. The STA stand this year brings to life the diverse and dynamic offering of what visitors can experience in the authentic home of Arabia, and the scale of progress of the most ambitious transformation in the world. The STA level of attendance and participation truly demonstrates the significance of WTM 2023 in charting the future of the global tourism sector’s growth. Fahd Hamidaddin, CEO and Member of the Board at Saudi Tourism Authority said: “Saudi is the world’s fastest-growing tourism destination, outperforming every expectation and setting the pace globally. Thanks to Saudi’s tourism leadership, each year our presence at WTM London continues to grow, and we are welcoming more visitors than ever, well on track to reach our targets for 2030. “This partnership will highlight Saudi’s progress at WTM London and inspire more visits to Saudi through a series of engaging promotional …

The Department of Tourism Development in Ajman (DTC) concluded its prominent participation in the World Travel Market (WTM) in London, which took place from 6 to 8 November 2023. Ajman’s participation witnessed a great turnout by visitors and participants, as the emirate presented a special presentation about its tourist attractions and investment opportunities in the tourism sector. Ajman starred at the exhibition by presenting a variety of tourism experiences, underscoring its commitment to promoting sustainable tourism and improving the emirate’s well-being. H.E. Mahmoud Khalil Al Hashimy, Director General of DTD, said: “It was a great opportunity for us to connect with many partners and investors in the tourism industry. We strive to enhance Ajman’s image as an exceptional tourism destination and will continue to work to strengthen international cooperation and attract more investment to support the growth of the emirate’s tourism sector.” In terms of partnerships, the Department of Tourism Development in Ajman has signed strategic memorandums of understanding with several international entities, enhancing cooperation in the fields of hospitality and the development of tourism projects. Among the notable partnerships, the Department signed a Memorandum of Understanding (MoU) with Charisma Hotels & Resorts, a global leader in hotel and resort management. It also announced strategic partnerships with Hotel Beads and EM&RS Holding, with the aim of boosting tourism trade and improving services to visitors. “These MoUs are an expression of Ajman’s commitment to diversity and innovation in the tourism industry, and open new horizons for the development of pioneering investment projects that enhance Ajman’s position on the global stage,” Al Hashemi added. Al Hashemi stressed the importance of cooperation with international companies, noting that these partnerships will contribute to strengthening …