Category Archives: NTO (National Tourist Offices)

Oman Tourism Development Company (OMRAN Group)joined the World Travel & Tourism Council (WTTC) as its official Sustainability Data. This strategic partnership was designed to strengthen global collaboration on sustainable tourism, leveraging data to shape policies, foster accountability, and accelerate positive impact across the sector. The partnership reinforced OMRAN Group’s commitment to advancing sustainability and driving data-driven decision-making within the global tourism industry. As part of this collaboration, OMRAN Group supported the launch of the Environmental & Social Impact Data Index at the WTTC Global Summit, which took place recently in Rome. The Global Summit, which gathered CEOs and decision-makers from the world’s leading travel and tourism organizations, served as the stage for the unveiling of this groundbreaking index — designed to measure, benchmark, and advance the sector’s impact on people and planet. In a highlight moment of the Summit, the CEO of OMRAN Group delivered a keynote speech entitled “Examples of Excellence,” showcasing the Group’s comprehensive human capital development strategy — #IAmTourism — ” as a pioneering model for empowering and developing human capital, aligning with the national objectives of Oman Vision 2040 and translating the pillars of the National Tourism Strategy into tangible outcomes. The CEO also reaffirmed that this partnership with WTTC represents a pivotal milestone in the Group’s journey to embed sustainability, ESG principles, and In-Country Value at the core of tourism development. By harnessing data-driven insights and fostering global collaboration, OMRAN Group has advanced the creation of destinations that empower communities, celebrate culture, and safeguard the environment. The launch of the Environmental & Social Impact Data Index marks a significant step toward greater transparency and accountability, ensuring that the tourism sector delivers meaningful and measurable economic, …

Oman Air has signed an agreement with H.E. Sayyid Ibrahim bin Saeed Al Busaidi, Governor of Musandam, to support the Musandam Winter Season 2025/26. The agreement was formalized yesterday by the company’s Deputy CEO, Hamood Al Alawi. The carrier will play a key role in promoting the season, aimed at highlighting Musandam’s natural beauty, cultural heritage, and tourism potential. The collaboration underscores the company’s commitment to supporting Oman’s domestic tourism strategy and strengthening its global visibility as a destination of choice. The Musandam Winter Season 2025/26 is expected to draw both domestic and international visitors, showcasing the region’s unique attractions, from fjords and mountain landscapes to cultural experiences and adventure activities. Through this partnership, Oman Air seeks to reinforce its role in advancing Oman’s tourism ambitions and contributing to the success of one of the country’s most anticipated seasonal events.

Qatar’s tourism industry is on track for a strong year in 2025, with new data showing double-digit growth across visitor spending and job creation. According to the World Travel & Tourism Council’s latest research, the sector is expected to contribute QAR 166.6 billion (USD 45.8 billion) to the national economy by 2035 — a major increase of more than 20 percent compared to 2019 levels. For 2025 alone, international visitor spending is projected to reach nearly QAR 98.8 billion (USD 27.1 billion), driven by rising arrivals from Saudi Arabia, India, the United Kingdom, and the United States. Leisure travel will dominate, making up over 76 percent of total spending, while business travel continues to play an important supporting role. The tourism boom is also expected to create more than 136,000 new jobs over the next decade, adding to Qatar’s efforts to diversify its economy and strengthen its position as a global destination. Qatar is now aiming to become one of the fastest-growing tourism markets in the Middle East.

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) announced a new strategic partnership with Freetour.com, aimed at promoting Abu Dhabi as a top cultural destination through accessible, engaging guided tours. As part of the collaboration, licensed tour guides in Abu Dhabi will gain special benefits and support from Freetour.com to list and promote their tours online, reaching a global audience. The move supports Abu Dhabi’s goal of offering more immersive cultural experiences while empowering local guides. Abdulla Yousuf, Director of International Operations at DCT Abu Dhabi, said: “This partnership supports our tour guides and helps visitors experience Emirati culture in a meaningful way.” Freetour.com operates in over 1,100 destinations across 140 countries, offering free and affordable tours, and giving local guides cost-effective tools to grow their business. Ignacio Merino, Head of Business Development at Freetour.com, added: “We’re excited to highlight Abu Dhabi’s rich heritage and support local storytellers.” The partnership supports Abu Dhabi’s Tourism Strategy 2030, which targets 39.3 million visitors by 2030, and enhances the emirate’s status as the world’s safest city and a hub for cultural exploration.

Jamaica is planning to build 11,500 new hotel rooms by 2030 as it looks to grow its tourism sector and welcome more visitors from the Middle East, says Donovan White, Director of Tourism, Jamaica Tourist Board (JTB). “We want to attract more travellers from the GCC, so we’re building high-quality hotels with brands they already know and trust,” White said. He explained that many visitors from the Middle East prefer luxury international hotel brands, and Jamaica is working to bring those brands into the country. Jamaica has also been building strong connections with the region through events like the Arabian Travel Market and is exploring new flight options to improve access. To support this growth, the government is upgrading airports, improving road networks, and planning a third international airport, making it easier and faster for tourists to travel across the island.

Jamaica has officially launched a new era in tourism, welcoming 160 global buyers from regions including the Middle East, Latin America, Asia, and Europe to JAPEX 2025. The event signals a fresh path forward for the island’s tourism sector, centered on innovation, inclusivity, and a powerful new “local first” approach.  Tourism Minister Edmund Bartlett praised Nicola Madden-Greig, Chair of JAPEX Planning Committee for her leadership in helping the Caribbean achieve the fastest tourism recovery post-COVID. He also emphasised the role of tourism as a key driver of the economy, powering growth and opportunity across Jamaica.  “This is the year of new thinking in tourism,” said Minister Bartlett. “We want to make the next five years a time of serious growth, development, and inclusive tourism. We aim to deepen local involvement in the rich and lucrative tourism value chain, so that tourism works even more for the people of Jamaica.”  He added that new policies and legislation will support this “local first” approach, with global partners playing a key role in making tourism more beneficial for Jamaicans than ever before. With global tourism expected to reach 3 billion travellers by 2035, Jamaica is preparing to redefine its role on the world tourism stage.

Jamaica has officially launched a new era in tourism, welcoming 160 global buyers from regions including the Middle East, Latin America, Asia, and Europe to JAPEX 2025. The event signals a fresh path forward for the island’s tourism sector, centered on innovation, inclusivity, and a powerful new “local first” approach. Jamaica’s Tourism Minister Hon.Edmund Bartlett praised Nicola Madden-Greig for her leadership in helping the Caribbean achieve the fastest tourism recovery post-COVID. He also emphasised the role of tourism as a key driver of the economy, powering growth and opportunity across Jamaica. “This is the year of new thinking in tourism,” said Minister Bartlett. “We want to make the next five years a time of serious growth, development, and inclusive tourism. We aim to deepen local involvement in the rich and lucrative tourism value chain, so that tourism works even more for the people of Jamaica.”  He reiterated that new policies and legislation will support this “local first” vision, with global partners playing a key role in making tourism more beneficial for Jamaicans than ever before. With tourism expected to reach 3 billion travellers by 2035, Jamaica is preparing to rewrite tourism.

Visit Oman has announced the launch of its new trade partner travel course in partnership with OTT – Online Travel Training. The course will be available free of charge for one year to over 93,000 registered travel agents globally. This initiative is designed to boost awareness of Oman as a top travel destination and support the digital growth of the country’s tourism sector. By offering easy access to in-depth knowledge about Oman, Visit Oman aims to increase registrations on its platform and promote travel products from small and medium-sized enterprises (SMEs) across the nation. The online course covers key topics such as “A Glimpse of Oman,” “Seasons,” “Culture & Heritage,” “Travel Tips,” the “Visit Oman Booking Engine,” and “How to Sell Oman as a Destination.” These lessons provide travel agents with the information they need to confidently market Oman to their clients and drive more bookings. Visit Oman hopes that this course will help position the country as a preferred travel destination while empowering the global travel trade with the tools to sell Oman more effectively. Travel agents can register now to take advantage of this unique learning opportunity

TUI Group and Oman Tourism Development Company (OMRAN Group) announced a landmark partnership to position Oman as a leading sun-and-beach destination for European travellers. The alliance aligns with Oman Vision 2040, which seeks to diversify the economy and strengthen the tourism sector as a key pillar of growth. Under the agreement, the first cluster of five new hotels will be developed in the Dhofar Governorate. Operated under renowned TUI brands including ROBINSON, TUI Blue, RIU, Jaz, and The Mora, the properties are expected to welcome international guests starting from the winter of 2028. As part of the collaboration, OMRAN Group will acquire a 1.4% strategic shareholding in TUI Group, reinforcing a shared commitment to long-term, sustainable tourism development. Both partners emphasised that the joint venture would follow the highest sustainability standards, integrating economic, social, and cultural dimensions to ensure tourism growth benefits local communities and businesses. The initiative is expected to generate new employment opportunities, expand hospitality infrastructure, and increase Oman’s visibility on the global tourism map.

Visit Qatar has launched its new Winter in Qatar 2026 campaign, inviting travellers from across the GCC to explore the country’s vibrant winter season filled with culture, adventure, and family experiences. The campaign highlights Qatar’s top attractions, from desert safaris in Sealine to the luxury of Zulal Wellness Resort and the cultural heart of Katara. Visitors can also enjoy shopping at Place Vendôme, exploring Msheireb Downtown, and indulging at the Qatar International Food Festival. Building on the success of the Moments Made For You campaign, this edition focuses on creating unforgettable moments for all types of travellers—heritage seekers, adventure enthusiasts, luxury lovers, and families. The first promotional video, released today, stars Kuwaiti actor and content creator Khaled Abdullah Al Mouzaffar experiencing thrilling desert adventures and the energy of UFC Fight Night. More videos will follow, featuring regional creators such as Farah, Aqeel, and Lebanese entrepreneur Karen Wazen, along with their families.  With visa-free entry for GCC citizens and easy access by air or land, Qatar is positioning itself as the ultimate winter destination for the region.