The travel and tourism sector is set to play a pivotal role in driving the UAE’s economy in 2025, according to new research from the World Travel and Tourism Council (WTTC). The industry is expected to contribute AED 267.5 billion (USD 72.8 billion) to the national GDP, representing 12.9% of the economy — a robust recovery and continued growth beyond pre-pandemic levels. Employment in the sector is also on the rise, with tourism projected to support around 925,000 jobs next year, accounting for 12.9% of total employment. Looking ahead, the number of jobs supported by the industry is forecast to grow by 12.9% by 2035, underscoring its long-term economic significance. Domestic tourism remains a key growth driver, with UAE residents’ spending making up 21% of all visitor expenditure this year. Leisure travel dominates the market at nearly 85% of total spending, while business travel accounts for the remainder. These figures highlight the strategic importance of tourism to the UAE’s future, as the nation continues to attract international visitors, strengthen local travel demand, and build a resilient, high-performing tourism sector.

As part of its commitment to offering a consistent and enhanced travel experience for passengers travelling to and from Malaysia, Emirates has deployed its retrofitted Boeing 777 aircraft on flights EK346 and EK347. The refurbished aircraft features four newly configured and refreshed cabins, including its award-winning Premium Economy. Emirates’ flight EK346 departs Dubai at 3:10hrs and arrives in Kuala Lumpur at 14:25hrs. The return flight EK347 departs Kuala Lumpur at 19:10hrs and arrives in Dubai at 22:10hrs. All times are local. The airline’s Premium Economy cabin redefines comfort for travellers flying between Kuala Lumpur and Dubai, offering spacious leather reclining seats with full leg and footrests and adjustable headrests. It features in-seat charging points, a wood-finished side cocktail table, a 13.3-inch TV screen, a generously sized pillow and blanket as well as complimentary amenity kits on select flights. With the introduction of the newly retrofitted Boeing 777, this signature offering is now available across nearly 70 destinations within the Emirates network. For those seeking additional comfort and privacy during their journeys, the Premium Economy cabin offers a refined upgrade from Economy Class. From regional dishes served on Royal Doulton fine china, stainless steel cutlery wrapped in linen to a polished woodgrain dining table that folds into the seat. The unparalleled service also offers a selection of premium wines, and exclusive beverages that are available throughout the flight. “Malaysia has been a key market for Emirates for nearly three decades. We are proud to introduce our latest generation and award-winning Premium Economy along with refreshed First, Business and Economy cabins to our travellers”, said Saeed Mubarak, Country Manager Emirates in Malaysia. “The new interiors bring more comfort and more choice, ensuring every passenger …

The Singapore-based boutique hotel portfolio marks its first in the Middle East region with the acquisition of a 237-key hotel, now open in Barsha Heights, Dubai. Renowned for its bold spaces and unscripted service, Naumi Hotels brings its signature hospitality experience to Dubai. The new property was recently acquired by Naumi Group and advised by SunStar Capital, the family-owned wealth management and asset company founded by Executive Chairman Surya Jhunjhnuwala. Operated by Naumi Hotels, led by Group CEO Gaurang Jhunjhnuwala, the Naumi Hotel Dubai joins a growing global collection of design-led boutique stays. Gaurang Jhunjhnuwala, Group CEO of Naumi Group, shared ‘Following Naumi Hotels’ success in the Asia-Pacific region, extending the experience to the Middle East felt like a natural next step. For us, Dubai represents the epicentre of the region’s thriving hospitality market and a symbol of innovation, where the world’s leading brands and most discerning travellers come together. We are excited to make our mark on the region and on a city that so closely mirrors our ambition, creative energy, and ever-evolving vision for hospitality.’ Established in Singapore in 2007, Naumi Hotels has built a dynamic portfolio, with eight properties spanning key cities in Singapore, New Zealand, Australia, and now the UAE. Each unique destination is brought to life by cutting-edge design principles, creating hotels with a distinctive personality. At the group’s core is a philosophy of bespoke, heartfelt hospitality, redefining stays for the modern traveller into something extraordinary. Guided by the belief that great design should shape a better tomorrow, Naumi Hotels champions sustainability and social impact as core pillars of its brand. The group has introduced thoughtful practices that go beyond the finer details, repurposing existing buildings, …

As the global Travel & Tourism sector is set for another record-breaking year, the eyes of the world are on Rome as the curtain is raised for the 2025 World Travel & Tourism Council (WTTC) Global Summit, the most important event in the Travel & Tourism calendar. The event opened today with an opening press conference at the architecturally impressive Auditorium Parco della Musica, featuring WTTC Interim CEO Gloria Guevara, WTTC Chair Greg O’Hara, WTTC Chair-Elect Manfredi Levebvfre, Italian Minister of Tourism Daniela Santanchè, President of Lazio Francesco Rocca, and Mayor of Rome Roberto Gualtieri. Across the next three days, more than one thousand delegates, including 310 CEOs and Chairs, will explore the opportunities and challenges shaping the future of Travel & Tourism. This year’s Summit programme will include sessions focusing on bolstering economic growth and job creation, to the power of Artificial intelligence and seamless travel. The event will also shine a light on investment opportunities in Italy, and trends such as wellness and sport tourism, luxury rail travel, and the benefits of hosting global mega events. WTTC will also be launching its latest new reports including Future of the Travel & Tourism Workforce, which highlights how governments, businesses, and educators can work together to prepare for the future, and its 2025 Environmental & Impact Research. The Summit will feature an extraordinary line-up of speakers, including Italy’s Prime Minister Giorgia Meloni, who will deliver the keynote at tomorrow’s opening ceremony. Other high-profile voices include Italy’s Minister of Tourism, the Hon. Daniela Santanchè; Saudi Arabia’s Minister of Tourism, His Excellency, Ahmed Al-Khateeb; Deputy Malta Prime Minister and Minister for Foreign Affairs and Tourism, Hon. Ian Borg; and the newly elected UN Tourism Secretary-General H.E. Shaikha …

After a five-month hiatus, Dubai Fountain is set to return to its rightful place as the soul of Downtown Dubai. On 1 October the world’s largest choreographed fountain system will once again welcome visitors, ready to captivate audiences with its timeless display of water, light, and music. The eagerly awaited reopening has already drawn significant interest from both locals and international visitors, many of whom have been following the fountain closely through social media updates and enquiring about the reopening date. Some have even planned their Dubai trips around this momentous occasion, underscoring the global significance and enduring appeal of this iconic landmark. Excitement and anticipation are building as families, tourists, and fountain enthusiasts prepare to gather for the first shows, which promise to mark a special moment for Dubai’s residents and the international community alike. Phase One of the renovation, completed ahead of schedule, included essential maintenance works such as tiling, water insulation, and paint to preserve the fountain’s signature beauty and ensure its continued safety and reliability. Emaar has also confirmed that Phase Two of the renovation is set for completion in Q2 2026. This next stage will see the installation of innovative new features designed to elevate the Dubai Fountain experience even further, blending creativity and technology to deliver fresh moments of wonder to audiences from around the world. Upon reopening, regular show timings will resume, with two afternoon performances at 1:00 pm and 1:30 pm daily, and on Fridays at 2:00 pm and 2:30 pm. Evening performances will run from 6:00 pm to 11:00 pm, with intervals of 30 minutes, offering visitors multiple opportunities to enjoy the fountain’s stunning choreography. Mohamed Alabbar, Founder of Emaar, said: “The …

The World Travel & Tourism Council (WTTC) convened its landmark Global Leaders’ Dialogue during its 25th WTTC Global Summit in Rome today, bringing together government ministers and global CEOs to tackle some of the sector’s most pressing challenges. The Dialogue opened with remarks from WTTC Interim CEO Gloria Guevara and the Italian Minister of Tourism, Daniela Santanchè, who underscored the importance of stronger public-private partnerships to safeguard the future of Travel & Tourism. A roundtable setting saw candid exchanges between public and private sector leaders sharing priorities, concerns, and solutions. Europe’s Lessons for the World The first session highlighted Europe’s enduring position as the world’s most visited region, with discussions focusing on how its blend of cultural heritage, infrastructure, and sustainability can inspire global best practice. According to WTTC’s latest Economic Impact Report, Europe’s Travel & Tourism sector is forecast to break new records in 2025 and contribute €2.6TN to the continent’s GDP in 2025, representing one in 10 euros. The sector is also projected to support 41.3MN jobs, one in 10 workers across Europe, setting another new record. During the high-level discussions, leaders addressed: Strategies to differentiate Europe amid growing competition from other regions Balancing how destinations can innovate while preserving authenticity and driving sustainability Lessons from navigating Europe’s multi-layered governance frameworks Speakers pointed to pioneering sustainability initiatives, innovative destination management strategies, and new product development as critical to Europe’s continued success in an increasingly crowded marketplace. Towards Seamless Travel The second session turned the spotlight to the global movement of people, focusing on how to remove barriers and deliver smoother journeys across borders. Discussions explored: The impact of visa policies, border management, and biometrics on travel flows Tailored approaches to improve …

The Middle East has become one of the most active regions in reaffirming its stance on tourism and sustainable transformation. It is quite ironic that we celebrate World Tourism Day today 27th September under a theme so relevant in this region. Over the past few years the Middle East has emerged as one of the fastest growing tourism hubs driven by national visions, megaprojects and its expanding hospitality sector. This year’s celebration is a reminder that tourism is more than just about destinations and experiences, it is stewardship of cultural heritage, preservation of natural landscapes and most importantly empowerment of local communities. We have witnessed over the years how the Middle East has been setting new benchmarks by aligning tourism with green mobility, renewable energy, eco-conscious hospitality and digital innovation whilst it remains deeply rooted in heritage and traditions. The Middle East has set a great example as it has become a catalyst for sustainable transformations, balancing growth with responsibility to create a more inclusive and environmentally conscious future for global travel. TTME spoke with the leaders in the industry about their plans for this year. Julia Simpson, President & CEO, World Travel & Tourism Council (WTTC): World Tourism Day is a celebration of Travel & Tourism’s power to inspire, connect and create lasting prosperity. This year’s host, India, embodies the spirit of “Tourism and Sustainable Transformation”, showing how investment in sustainable infrastructure, digital innovation and resilient communities can drive growth that endures. By uniting vision and action, we can protect cultural and natural treasures, empower communities and drive prosperity. Together, we can ensure Travel & Tourism remains a force for good for generations to come. Fahd Hamidaddin, CEO of Saudi …

Amadeus Gulf  announced a strategic partnership with SATA, one of the leading travel agencies in the Northern Emirates. This collaboration aims to enhance travel solutions and contribute significantly to the growth of the travel industry across the UAE. By combining Amadeus Gulf’s advanced technology and distribution capabilities with SATA’s strong market presence and expertise, the partnership is set to deliver innovative services and seamless experiences to travelers and industry stakeholders alike. Both companies are committed to supporting the evolving needs of the UAE’s dynamic travel market, strengthening industry infrastructure, and fostering greater connectivity within the region. This alliance reflects Amadeus Gulf’s ongoing dedication to building strong local partnerships that drive growth, improve efficiency, and elevate service standards in the travel sector across the Gulf region.

IHG Hotels & Resorts has officially opened the Crowne Plaza Alexandria Mirage Hotel, bringing modern comfort and world-class service to the heart of Alexandria. Located in the prestigious Smouha district, the hotel is perfectly placed for both business and leisure travellers. The hotel features 96 stylish rooms and suites, each with calming interiors, private balconies, and comfortable workspaces. Guests can enjoy top wellness facilities, including an outdoor pool, fitness studio, sauna, steam rooms, and massage treatments, perfect for relaxation or recharging after a busy day. Dining is a key part of the experience. The Curve, open 24/7, offers a range of international and local dishes. The Harp Bar and Lounge serves cocktails, light bites, and live piano music. The hotel also offers modern meeting spaces, including a grand ballroom and high-tech meeting rooms ideal for events, weddings, and conferences. Gehad Tantawy, CEO, said: “This hotel was designed for today’s traveller, someone who values comfort, connection, and great experiences.” Close to major attractions like the Citadel of Qaitbay and Bibliotheca Alexandrina, Crowne Plaza Alexandria Mirage is set to become a key destination in the city.

flydubai has expanded its presence in Romania with the launch of direct flights to Iasi, becoming the first UAE carrier to offer nonstop service from Dubai. This marks the airline’s second destination in Romania, alongside Bucharest, further strengthening its European footprint. The new twice-weekly service landed at Iasi International Airport to a warm welcome, including a traditional water cannon salute and reception by airport officials and media. With this launch, flydubai now operates 21 weekly flights to Romania, including a planned ramp-up to three daily flights to Bucharest from late October, a move driven by a consistent 16% annual growth in passenger demand since 2012. Iasi, known as Romania’s cultural capital, offers rich heritage and historical landmarks, making it an attractive destination for both leisure and business travellers. The new route opens access to an underserved region, connecting the Moldova area of Romania to the UAE and beyond. This expansion follows flydubai’s recent entry into Chisinau (Moldova) and comes ahead of upcoming launches to Vilnius (Lithuania) and Riga (Latvia), reinforcing the airline’s strategy to connect Dubai with emerging European markets.