Tourism Breaking News
Arabian Adventures is upgrading its core reservation system as part of a strategic move to streamline operations and improve the booking journey for its global partners. The Dubai-based tour and safari operator is transitioning to Travel Studio by Open Destinations – a cloud-based platform designed specifically for DMCs. The system upgrade will enhance internal efficiency while introducing a more powerful B2B portal, which enables partners to create and confirm tailor-made itineraries in real time – including accommodation and all land arrangements. This significantly reduces manual processes and response times, empowering partners with greater flexibility and autonomy.
Alaa AlKhatib, Vice President – Destination Management at dnata Travel Group, said: “This change is about removing friction – for our team, for our partners, and ultimately for the travellers we serve. Travel Studio will give us the tools to respond faster, automate more of our workflows, and provide our network with the freedom to build complex itineraries with ease and confidence. At Arabian Adventures, we are always committed to investing in the technology and infrastructure needed to scale efficiently – and stay ahead in a rapidly evolving travel landscape.”
John Davies, CEO at Open Destinations, said: “We’re delighted that Arabian Adventures has chosen Travel Studio after an extensive selection process. Our market-leading reservations platform for large complex DMCs will provide the Arabian Adventures team a single, powerful platform that grows with them, helping to simplify operations, accelerate bookings, and deliver the very best customer experience.”
The upgrade reflects broader shifts across travel trade, where technology has become a key differentiator – especially for DMCs responding to growing demand for faster turnaround times, seamless integrations, and more customised itinerary planning.
As global travel rebounds and competition intensifies, operators are increasingly adopting smart platforms to streamline operations, reduce inefficiencies, and future-proof their service delivery.
Arabian Adventures’ adoption of Travel Studio comes at a time of strong growth. The company now welcomes over 750,000 guests annually, works with hundreds of global trade partners from over 60 source markets and manages a portfolio of over a thousand hotels across three destinations – with further expansion underway. It also operates a number of exclusive desert camps capable of hosting up to 5,000 guests, reinforcing its position as a leading provider of authentic, scalable travel experiences in the region.
This growth aligns with regional trends – the GCC adventure tourism market alone is projected to grow from $18.6 billion in 2025 to over $71 billion by 2035. As demand rises, Arabian Adventures is equipping itself with the tools needed to deliver faster, more scalable, and more responsive services.
The new system is also expected to significantly reduce onboarding time for new clients – a key enabler as the company expands its B2B offering and scales its operations more efficiently.
Implementation of Travel Studio is already underway, with comprehensive training and technical documentation being rolled out in stages to ensure a smooth and effective transition for all users.
