Sharaf Travel expands digital travel solutions with Amadeus Gulf

Sharaf Travel has renewed its strategic partnership with Amadeus Gulf, reinforcing its commitment to innovation and customer-centric travel experiences across the region. Through Amadeus technologies such as NDC-X, Fare Optimiser, and B2B Wallet, Sharaf Travel aims to deliver smarter retailing, secure payments, and highly personalized experiences for both corporate and leisure travelers. The collaboration underscores a shared vision to make travel more connected, efficient, and intelligent. The milestone was marked by a gathering of key leaders, including Jayaram Vaidyanathan, Managing Director & CEO at Sharaf Travel, and Ernesto Sanchez Beaumont, Managing Director of Amadeus Gulf, alongside other senior executives from both organizations. Their presence highlighted the importance of the partnership in driving digital transformation and enhanced customer engagement in the travel sector. “This renewed collaboration enables us to leverage advanced technologies to meet the evolving needs of travelers and deliver seamless, personalized experiences,” said Sharaf Travel leadership. Together, Sharaf Travel and Amadeus Gulf are set to redefine the travel landscape in the region, combining innovation, operational excellence, and a strong focus on customer satisfaction. Tickets and travel services powered by these technologies are now available through Sharaf Travel’s booking channels.