Tag Archives: tourism minister

Jamaica is making decisive moves to establish a stronger presence in the Gulf Cooperation Council (GCC) region, with Tourism Minister Edmund Bartlett spearheading initiatives to build strategic relationships that could reshape the island’s visitor demographics in the coming years. Jamaica’s Tourism Ministry has identified the GCC region as a high-potential market with visitors seeking premium experiences that align perfectly with Jamaica’s tourism offerings. The initiative comes as part of Jamaica’s broader strategy to diversify its tourism source markets beyond traditional North American and European regions. “The GCC represents one of the world’s fastest-growing outbound travel markets with significant spending power,” Minister Bartlett explained during his recent participation at the Arabian Travel Market in Dubai. “We’re implementing a comprehensive plan to position Jamaica as a premier destination for the discerning GCC visitor.” Recent Developments  Preliminary discussion with dnata Travel Group, one of the world’s largest travel services providers, headquartered in Dubai. DNATA’s extensive network, which includes more than 15 international travel brands, could provide Jamaica with unprecedented access to the Gulf market. In 2024, the JTB appointed Buzz Travel Marketing Middle East as its regional representative. This move reinforces Jamaica’s on-the-ground commitment to building relationships with the GCC travel trade. Trade engagement is a cornerstone of JTB’s strategy to increase regional awareness and Jamaica is developing market-specific strategies to appeal to GCC visitors’ preferences and requirements, including luxury accommodations and experiences, cultural considerations, and air connectivity. Regional Leadership Jamaica’s initiative also positions the country as a regional leader in tourism diversification, potentially creating pathways for other Caribbean destinations to develop presence in the GCC market. The island has consistently demonstrated innovation in tourism development, and this strategic focus on the GCC could …

Hon. Edmund Bartlett, Minister of Tourism for Jamaica, has highlighted the importance of innovative global collaboration in strengthening tourism resilience during a high-level roundtable discussion put on by the Global Travel & Tourism Resilience Council at the Arabian Travel Market (ATM) Dubai. “Tourism resilience remains a cornerstone of Jamaica’s international engagement and development strategy,” said Minister Bartlett. “The alignment we are witnessing between diverse stakeholders at forums like the Arabian Travel Market represents exactly the kind of global knowledge-sharing that will future-proof our industry against emerging challenges.” The exclusive high-level roundtable on destination development held on April 28th brought together 20 senior leaders from across the tourism sector, including representatives from UN Tourism, the Ras Al Khaimah Tourism Development Authority, Sabre, Intrepid, Horwath HTL and Roland Berger. Under the theme ‘Destination Development: Building for the Future,’ participants exchanged insights on sustainable growth, stakeholder engagement, infrastructure investment, destination branding, and regional cooperation. Minister Bartlett added, “Jamaica continues to lead the charge in tourism resilience through our Global Tourism Resilience and Crisis Management Centre, and we are encouraged to see these principles being embraced worldwide. The insights shared at this roundtable align perfectly with our vision of building tourism ecosystems that can withstand disruptions while delivering authentic experiences and empowering local communities.” The Minister reiterated Jamaica’s commitment to fostering similar collaborative platforms across the Caribbean region and beyond, ensuring that tourism development remains inclusive, sustainable, and resistant to global challenges. “As we navigate the complexities of modern tourism, Jamaica stands ready to share our experiences and learn from global partners like OMRAN Group and Visit Oman. Together, we are building a more resilient future for tourism that benefits all stakeholders,” concluded Minister …