Tag Archives: tech companies

ExploreTECH and Global Hotel Alliance (GHA) announced that they have signed an agreement to make ExploreTECH’s White Label Solution available to its 45 brands around the world to help streamline and simplify hospitality tech search. ExploreTECH’s new White Label Solution offers hotel groups and global hospitality brands a customised digital marketplace that empowers them to harness the full power of its robust B2B SaaS platform — customised under their own brand. This turnkey and first of its kind solution integrates a brand’s operating tech alongside approved and preferred suppliers, delivering a personalised tech discovery and procurement experience. Mona Faraj, CEO of ExploreTECH commented: “Over the past 12 months we have built what arguably solves the biggest pain point for hotel brands and groups in hospitality technology procurement, which is to digitally manage their bespoke hotel tech stacks based on their brand standards, in one place. Our White Label Solution gives hotel teams access to the latest brand-approved tech solutions while enabling corporate IT departments to track the uptake of technologies at property level in real time. In addition, brand-approved vendors can distribute their news and product updates easily across a group’s full hotel portfolio, keeping all stakeholders up to date on the latest features and technologies available.” By adopting this solution, hotel brands can offer their hotel portfolio, franchisees, and partners a streamlined path to explore, evaluate, and procure technology — all without the complexity, cost, or resource investment required to build and maintain their own platform or marketplace. “Partnering with ExploreTECH and being selected as a launch brand for their new platform is a significant step for Global Hotel Alliance,” said Folker Heim, COO of Global Hotel Alliance. “We …

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