Tag Archives: Ski Dubai

Ski Dubai welcomed the world’s greatest snowboarder Shaun White, who took to the slopes and hosted a once-in-a-lifetime training session with its cohort of Sponsored Athletes. The three-time Olympic gold medalist also shared his experience of competing at the Winter Olympics and offered advice to the talented young snowboarders. Amongst the 15 young athletes was Emirati snowboarder Amenah Almuhairi (13), fresh from her victory at the FIS (International Ski Federation) Platak Open 2 Competition in Croatia where she won a total of 11 medals and became the first female athlete to represent the UAE at an international freestyle snowboarding competition. Speaking at the event, Mohammad El Etri, Vice President, Global Snow, Majid Al Futtaim Leisure, Entertainment & Cinemas said, “Shaun White has catapulted snow sports to new heights throughout his decorated career and it was a privilege to welcome him to Ski Dubai. Our aspiration is to be a global hub for snow sports and build a national team who can represent the UAE at the world’s most prestigious sporting events. We believe that this begins with having a sustainable grassroots development programme and, through our Sponsored Athletes initiative, we are establishing a snow sports community in the region and producing a steady pipeline of athletes. Shaun is an inspiration and role model to the next generation of snowboarders and his visit to Ski Dubai is a further step in our ongoing commitment to nurture emerging athletes. We hope this is the first of many trips to Ski Dubai and the Emirate!” Olympic snowboarder Shaun White added, “I am incredibly excited to be in Ski Dubai and to meet with its team of Sponsored Athletes. Having recently retired from competitive …

Majid Al Futtaim announced the launch of the region’s first cinema in the snow, which will allow guests to enjoy a hugely unique big screen experience in the desert surrounded by real snow. Snow Cinema is a collaboration between VOX Cinemas and Ski Dubai and is proudly supported by Dettol. From December 11 until the end of February, guests can snuggle up and get cosy while enjoying the magic of movies on the slopes of Ski Dubai. Get in the holiday spirit and meet Santa Claus in his grotto followed by a screening of a family-friendly festive favourite such as The Grinch, Frozen 2 or Daddy’s Home 2, which will be shown daily at 10am, 1pm, 4pm and 7pm. There will also be a nightly screening of popular recent releases such as Knives Out and The Call of the Wild, as well as seasonal hits like Last Christmas. Cameron Mitchell, Chief Executive Officer at Majid Al Futtaim Cinemas and Majid Al Futtaim Leisure & Entertainment, said, “We are extremely excited to launch the Middle East’s first cinema in the snow, which will allow guests to experience the magic of movies in the unique setting of the ‘World’s Best Indoor Ski Resort’. “At Majid Al Futtaim, we are constantly looking for new ways to enhance the guest experience. Today’s guests are becoming increasingly discerning and demand a more engaging and dynamic experience, making it essential that we continue to evolve and experiment. The launch of Snow Cinema is aligned with our commitment to offer guests experiences that go beyond their expectations and marks another innovative collaboration between Majid Al Futtaim’s brands following the hugely successful VOX Cinemas Drive-In at Mall of …