Tag Archives: Saudi travellers

Almosafer has expanded its strategic partnership with VisitBritain to further promote Britain as a top destination for Saudi travellers. The partnership, formalized during the World Travel Market (WTM) in London, reinforces the ongoing collaboration between the two entities, aligning with growing demand and stronger travel links between Saudi Arabia and Britain. VisitBritain’s research shows strong interest among GCC travellers in exploring destinations beyond London, from Britain’s idyllic coast and countryside to its vibrant cities, cultural and sporting events, royal heritage, film and TV locations, and luxury experiences. This partnership with Almosafer is set to showcase the nations and regions of Britain and to develop a new portfolio of high-value packages featuring signature experiences found only in Great Britain. Oxford Economics data shows that Britain remains one of the top 10 destinations for Saudi travellers and continues to see robust year-round demand. Through this partnership, Almosafer will highlight the most exciting and trending destinations across Britain with bespoke offers, targeted campaigns, and travel experiences designed to showcase the country’s culture, heritage, and modern appeal to Saudi audiences. Muzzammil Ahussain, CEO, Almosafer, said: “Our continued collaboration with VisitBritain underscores our shared commitment to enriching travel experiences for Saudi travellers. The United Kingdom remains a timeless favourite, offering a unique blend of heritage, diversity, and contemporary experiences. Together with VisitBritain, we look forward to deepening engagement with Saudi travellers and showcasing the best of Britain through our platforms and tailored offerings.” Gary Robson, VisitBritain Director for Europe, Middle East & India, said: “We’re delighted to strengthen our partnership with Almosafer to inspire more visitors from Saudi Arabia to choose Britain. Saudi travellers are among our highest-spending international visitors, and this collaboration is a …

Saudi travellers are showing a marked shift in their holiday preferences, with destinations such as Da Nang in Vietnam and Shanghai in China witnessing significant spikes in interest, according to Jarrod Kris, Head of Destination Partnerships APAC at Skyscanner, in a special interview with TTME at ITB Asia. Da Nang recorded a 260% year-on-year increase in searches, driven by its golden beaches, marble mountains, and lively street food culture, while Shanghai saw an even higher 285% surge, reflecting a growing curiosity for culturally rich, non-traditional destinations. Kris noted that 89% of Saudi travellers are now planning mountain escapes for summer or autumn next year, marking a major lifestyle trend toward nature-based and multi-generational travel. Other rising destinations include Turkey, Armenia, Jaipur, Hong Kong, and Tanzania, as Saudi tourists look beyond Europe for new experiences. He added that improved air connectivity and easier visa access to Asian destinations are accelerating this trend. The data underscores a broader transformation in GCC travel behaviour, with younger travellers in particular driving demand for diverse, immersive, and family-oriented journeys.