Tag Archives: Sabre

Sabre Corporation will showcase how its technologies are redefining the travel and hospitality landscape—across the region and around the world at the Arabian Travel Market (ATM) 2025. With Sabre and its hospitality division, Sabre Hospitality, participating in five high-impact panel sessions, the company will showcase how its technologies are redefining the travel and hospitality landscape—across the region and around the world. Reaffirming its commitment to transforming the future of travel through intelligent retailing, hyper-personalization, AI-driven innovation, and sustainable practices. As a sponsor of the ATM Future Stage for several years—ATM’s hub for travel technology thought leadership—Sabre continues to lead the industry dialogue, hosting key debates and discussions on the transformation of travel retailing, operational efficiency, and the smarter adoption of emerging technologies across airlines, hotels, and travel sellers. “ATM is a key platform for Sabre to share our vision for a smarter, more connected travel ecosystem,” said Ramzi Al Qassab, Managing Director, Sabre Travel Network Middle East. “From AI and automation to personalized offers and seamless servicing, our focus is on helping travel businesses in the region grow stronger, more agile, and be future-ready.” Among the featured sessions is “Turning Fragmentation into Opportunity for Smarter Retailing,” on Tuesday, April 29 from 15:15–16:00 at the Future Stage. Frank Trampert and Ramzi Al Qassab will be joined by senior leaders from Saudia, Jumeirah, and Almatar to discuss how the industry can overcome technology and content fragmentation. The panel will highlight how collaboration and innovation can turn complexity into opportunity—delivering seamless and connected travel experiences. “Today’s guests are no longer just booking rooms—they’re booking experiences,” said Frank Trampert, Global Managing Director, Community Sales, Sabre Hospitality. “At Sabre Hospitality, we’re empowering hoteliers to rethink …

Sabre Hospitality announced a renewal agreement with Kerzner International, optimizing its distribution with retailing capabilities through Sabre’s SynXis platform. By leveraging the SynXis Booking Engine, Kerzner will be offering ancillaries alongside room reservations. Additionally, Kerzner has renewed its agreement to distribute hotel content through Sabre Hospitality’s Global Distribution System network. Kerzner is a leading international developer and operator of destination resorts, ultra-luxury hotels and residences and innovative entertainment and hospitality experiences and has a total of 23 properties located globally across Dubai, Sanya, Cape Town, Malaysia, Rwanda, Greece, Mauritius, Mexico, Maldives, Morocco, USA and Montenegro. As a long-time Sabre Hospitality customer, Kerzner’s expertise in the Middle East alongside Sabre’s SynXis platform has helped provide suppliers and distributors increased access, personalization, and revenue opportunities. “Sabre is a trusted provider for all of our distribution needs, and we are excited to roll out retailing across the portfolio in the coming months ahead within SynXis Booking Engine to help us increase new revenue streams previously untapped,” said Sandrine Bittencourt, Director Global Distribution, Kerzner International. The SynXis Central Reservation System (SynXis CRS) helps hoteliers achieve consistent distribution across channels including online travel agencies (OTAs), global distribution systems (GDSs), booking engines, and call centers at a corporate or property level. The technology also provides a single interface to facilitate decisions across stakeholders and maintain advanced controls across preferred distribution channels. SynXis Retailing empowers hotels to sell experiences, goods, policies, and services with or without a room reservation. “We are supporting a foundation for growth through our distribution and retailing solutions that help hotels generate revenue today while also equipping them to excel in the future travel ecosystem,” said Frank Trampert, Senior Vice President & Global …

Sabre Corporation announced that BermudAir has successfully implemented Radixx®, Sabre’s low-cost carrier (LCC) passenger service system (PSS), to support its growing operations. As part of a multi-year agreement, BermudAir deployed Radixx Res®, Radixx Insight®, and Radixx EzyCommerce®, enabling BermudAir to optimize reservations, streamline operations, and enhance the traveler experience. The flexible, cloud-based solutions will support BermudAir’s rapid expansion by improving passenger processing, delivering data-driven insights, and enabling seamless digital retailing. “Radixx’s advanced retailing capabilities empower airlines to deliver personalized offers and smooth booking experiences, driving ancillary revenue and increasing customer satisfaction,” said Darren Rickey, Senior Vice President, Global Airline Sales and Account Management at Sabre. “We are excited to partner with BermudAir as they continue to grow and redefine air travel to and from Bermuda.” With Radixx’s next-generation technology, BermudAir can further refine its digital capabilities, providing a seamless, intuitive booking process, faster passenger handling, and greater operational efficiency. The partnership underscores Sabre’s commitment to powering airlines with intelligent, adaptable solutions that enable agility in a competitive market. “Delivering a consistent and efficient travel experience for our customers is our top priority, and having the right technology partner is essential to achieving that,” said Adam Scott, Founder and CEO at BermudAir. “Radixx offers the flexibility and scalability required to streamline our operations, enhance the booking experience, and drive efficiency. With a successful implementation, we are well-positioned for future expansion.” In addition, BermudAir recently integrated with Sabre’s Global Distribution System (GDS), broadening its reach within the travel trade sector and making its flights more accessible to travel agents and corporate bookers worldwide. Since launching in September 2023, BermudAir has established itself as a premier regional carrier, providing year-round connectivity between Bermuda and …

Sabre Corporation announced that SalamAir has extended its multi-year partnership with Sabre’s Radixx solutions to support its continued growth and operational efficiency. This renewal will see SalamAir continue using Radixx Res for its reservation system and Radixx Insight for reporting, further reflecting the airline’s confidence in Sabre’s Radixx solutions. This long-term agreement provides stability and positions SalamAir for continued growth and success in an increasingly competitive airline industry. “This renewal is an important step in our partnership with SalamAir,” said Darren Rickey, Senior Vice President of Airline Sales at Sabre. “As SalamAir continues to grow in the region, we look forward to supporting their journey with the tailored solutions Radixx offers. This extended collaboration reflects SalamAir’s trust in our ability to provide reliable, scalable technology that aligns with their operational needs and strategic goals, including the transition to Offers and Orders. We are proud to be part of their growth and success.” SalamAir, known for offering affordable fares without compromising on service quality, has quickly become an important player in the aviation industry. With both domestic and international flights, the airline makes air travel more accessible to a wide range of customers. SalamAir’s focus on efficiency, customer satisfaction, and network expansion has fueled its rapid growth and positioned it as a preferred choice for budget-conscious travelers across Oman and beyond. “We are pleased to continue our successful partnership with Sabre and their Radixx solutions,” said Steven Allen, Chief Commercial Officer of SalamAir. “The Radixx reservation system (Radixx Res) and data and insights platform (Radixx Insight) have been instrumental in supporting our growth, helping us innovate and deliver a seamless travel experience to our customers. This renewal reaffirms our confidence in Sabre’s …

Sabre Corporation  and Coforge Limited have entered into a new multi-year agreement to strengthen their long-standing partnership. This collaboration will enhance Sabre’s product development capabilities, accelerating the delivery of AI-enabled solutions at scale. The agreement positions Coforge as a key partner in Sabre’s efforts to expedite product launches and drive technological advancements, reinforcing Sabre’s commitment to innovation and efficiency. 2025 is a pivotal year for Sabre, said Kurt Ekert, CEO and President of Sabre. With a sharp focus on prioritisation and strategic technology investments, we are well-positioned to accelerate innovation and solidify our role as the world’s most valued travel technology platform. Sabre is uniquely placed to pioneer, develop, and deploy next-generation solutions, and we look forward to working with Coforge to fast-track this process. Sudhir Singh, CEO and Executive Director of Coforge, added: Sabre and Coforge share a common ethos as technology companies with a strong emphasis on cutting-edge engineering, customer-centricity, and deep expertise in the travel sector. Our new agreement marks a major milestone in our partnership, reflecting the trust, capability, and shared commitment to delivering transformative solutions that drive innovation and operational excellence. By combining Sabre’s forward-thinking technology strategy with Coforge’s scale and engineering expertise, the partnership aims to set a new benchmark for innovation in the travel industry, accelerating digital transformation and modernisation across the sector.

Sabre Hospitality shared plans to release SynXis Pay, its new solution that eases payment pain points for travelers and hoteliers alike. For travellers, SynXis Pay integrates with over 250 alternative payment methods, including Apple Pay, Google Pay, PayPal, Klarna, WeChat Pay and more, adding much needed flexibility when it comes to checking out on their favorite hotel websites. Additionally, it enables a new express checkout experience in SynXis Booking Engine if the guest selects Apple Pay or Google Pay. Those integrations are just one part of the equation. For hotels, SynXis Pay greatly reduces the complexity of managing multiple payment types in one place. SynXis Pay’s orchestration layer – powered by CellPoint Digital, the leader in payment orchestration –optimizes global payment acceptance by seamlessly connecting to multiple gateways and dynamically enabling the most relevant payment methods based on the guest’s location. In collaboration with other payment partners within the ecosystem, hotels can customize payouts in their local currency, converting from the guest’s preferred currency. This minimizes exposure to foreign exchange rates and simplifies reconciliation. Plus, the enhanced guest experience contributes to increased conversion rates. “At Sabre Hospitality, we love to solve complex travel challenges in ways that benefit both our customers and travelers,” said Juan Abello, Vice President of Product Management at Sabre Hospitality. “SynXis Pay is a prime example of that mission, offering travelers the flexibility and personalization they desire, while simplifying the resulting output and payout for our hoteliers. For some time, both sides of hospitality transactions have been hungry for improved payment processes. This is the truest definition of a ‘win-win’ scenario.” SynXis Pay will be released in phases over the coming months.

Sabre Corporation announced the launch of SAUDIA ’s New Distribution Capability (NDC) content on the Sabre marketplace. This milestone marks a significant advancement in SAUDIA ‘s distribution strategy, enabling the national flag carrier of the Kingdom of Saudi Arabia to provide enriched content and offers to travel buyers globally. SAUDIA’s NDC content is now accessible through Sabre’s extensive global travel marketplace, marking the first time SAUDIA has made its NDC content available on a GDS. This technical integration empowers travel agents, travel management companies (TMCs), and corporations to deliver tailored offers to their customers. It also supports SAUDIA’s goal of modernizing its distribution capabilities, offering more dynamic and personalized content to travel buyers while elevating the traveler experience. “We are excited to partner with SAUDIA in advancing our mutual goal of enhancing the retailing experience through NDC,” said Kathy Morgan, Senior Vice President of Product Management and Distribution Experience at Sabre. “The launch of SAUDIA’s NDC content through Sabre demonstrates our commitment to enabling seamless access to multi-source content, ensuring that travel agents and corporations can easily shop, book, and service NDC offers alongside other content in our marketplace.” SAUDIA, the flag carrier of Saudi Arabia, is eager to unlock new retailing opportunities through this collaboration, offering travelers more flexibility, choice, and tailored services. With Sabre’s NDC-enabled solutions, SAUDIA can reach more travelers, delivering a more frictionless, personalized booking experience aligned with its distribution strategy. Arved Von Zur Muehlen, Chief Commercial Officer at SAUDIA, said: “Our partnership with Sabre is a significant step toward realizing our vision of transforming the travel experience for our guests. By adopting NDC, we can offer more personalized and relevant options, delivering a superior booking experience …

Sabre Hospitality announced a new partnership with BookLogic  which marks a significant step in expanding the global distribution and retailing capabilities of both companies, focuses on driving growth in the Middle East and Africa (MEA) regions, with particular emphasis on United Arab Emirates (UAE) and Turkey as well as Qatar and Saudi Arabia. This partnership reflects both companies’ commitment to regional growth and innovation. The collaboration will begin by connecting up to 1,200 hotels from BookLogic’s portfolio to leading Global Distribution Systems (GDSs) and Internet Distribution Systems (IDS). Future plans include expanding to online travel agency (OTA) integration, BookLogic’s long-tail distribution channels, and comprehensive retail solutions. This layered approach allows BookLogic to scale its offerings and marketing distribution opportunities to meet the evolving needs of the hospitality industry, offering hoteliers a complete ecosystem and landscape for managing optimized operations, distribution, and efficient guest engagement. Sabre Hospitality and BookLogic also share strategic priorities in payment automation, dynamic packaging technology, alternative regional distribution, and guest experience, creating a strong foundation for future growth and innovation. “Partnering with BookLogic will enable Sabre Hospitality to expand its reach in key markets such as UAE, Saudi Arabia, and Turkey,” said Frank Trampert, Senior Vice President, Global Managing Director at Sabre Hospitality. “By leveraging the power of our SynXis platform, BookLogic will offer best-in-class distribution and retailing services to independent hotels, helping them unlock new opportunities and drive operational efficiency in a competitive market.” Leveraging Sabre’s SynXis Retailing platform integrated with the BookLogic system, the partnership brings a robust set of features and connections to the MEA region, one of Sabre Hospitality’s key growth areas. SynXis, the leading global hospitality commerce and distribution platform, connects hotels to over …

Sabre Corporation  announced a major milestone in air travel distribution for India, with the launch of New Distribution Capability (NDC) content for Air India, the country’s flagship airline. As part of Air India’s strategic modernization efforts, the introduction of NDC offers through Sabre will enhance the way Sabre-connected travel agents shop, book and service Air India reservations. Sabre’s NDC capabilities, a core component of its multi-source content platform, will provide agencies with rich content and real-time offers from Air India, ultimately, giving travelers greater transparency, choice, and flexibility. Nipun Aggarwal, Chief Commercial Officer, Air India, said: “At Air India, our aim is to deliver superior customer service through innovative technologies. By continuing to enhance our partnership with Sabre, we’re able to advance our NDC journey to meet the evolving needs of travel agencies and passengers, providing an enhanced experience.” Sabre and Air India already have an agreement in place to distribute Air India’s traditional content, both in India and globally. With the launch of NDC offers through Sabre, Air India aims to further optimize its distribution strategy, providing travel agencies with a broader range of real-time offers. By using Sabre’s technology, the airline will be able to offer a more streamlined, efficient shopping experience that meets the dynamic needs of the modern traveller. “We’re energized to extend our collaboration with Air India by launching their NDC content and helping to enhance their distribution capabilities,” said Kathy Morgan, Senior Vice President of Product Management, Distribution Experience, Sabre Travel Solutions. “India is a key market for Sabre and for the travel industry overall as it fuels increased demand for travel. It’s important that the airline can distribute its NDC content easily to …

Sabre Corporation announced a new collaboration with Philippine Airlines to launch the “Fly with Sabre’s Pal” campaign in Saudi Arabia. The campaign, running from October 20 to December 10, 2024, will reward travel agents using the Sabre Global Distribution System (GDS) with exciting prizes for the highest number of bookings on Philippine Airlines. This initiative aims to foster stronger ties between Sabre and its valued travel agency community in Saudi Arabia, while supporting the growth of Philippine Airlines in the region. The campaign reflects Sabre’s commitment to offering dynamic and rewarding opportunities to travel agents in the Kingdom, particularly in supporting popular destinations. “The ‘Fly with Sabre’s Pal’ campaign is designed to recognize and reward the hard work of our travel agency partners in Saudi Arabia,” said Hasan Qannati, Head of Business Development for Saudi Arabia, Sabre Travel Network Middle East. “At Sabre, we believe in creating opportunities that benefit both our airline partners and our agents, and this campaign is a testament to that.” Sabre and Philippine Airline teams with agents from Almatar in Riyadh during the campaign launch Throughout the campaign, the top performers will be recognized and awarded with four key prizes, marking the end of the campaign with a celebration of their achievements.