Saudi Arabia hosted the inaugural edition of TOURISE bringing together over 50 tourism ministers, private investors, and NGOs from around the world. The event aims to create a platform where governments, private businesses, and organisations can collaborate on the future of global tourism. Saudi Minister of Tourism HE Ahmed Al Khateeb said the idea for TOURISE came from the need for a venue where regulators and investors can meet, plan, and build together. “The public sector regulates the industry, and the private sector invests and operates. We found no place where both could collaborate effectively and that’s why TOURISE was created,” he said He highlighted that tourism is more than travel, it includes airlines, airports, accommodations, mobility, food and beverage, and technology supporting the sector. “We found a gap,” he said, “a place where the public and private sectors can meet, invest, and innovate together. The conference comes as the tourism industry faces a projected global job gap of 40 million by 2034, with 357 million people currently employed worldwide. Saudi Arabia alone plans over $200 billion in tourism investments over the next five years, developing destinations like Neom, Red Sea, Iddiya, Dera’iya, and Jeddah. Speaking about technology and AI, he emphasised that while AI can digitalise services, human-to-human interactions remain essential. Al Khateeb stressed the sector’s potential for creating jobs for women and youth, particularly in smaller nations, cities, countries and islands. He encouraged private sector leaders to propose solutions for sustainable growth and employment.
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