Tag Archives: Middle East buyers

“The Middle East remains a strategic growth market for ITB Asia, with strong participation from the Oman Ministry of Heritage and Tourism and growing interest from other key stakeholders across the region. Buyers from the Middle East are especially important as they bridge Asia-Pacific suppliers with the region’s fast- rising demand for MICE, luxury, and wellness travel. As the Middle East invests heavily in tourism and experiential offerings, ITB Asia provides a vital platform for cross-regional partnerships and high-value business opportunities that benefit both markets,” shared Darren Seah, Executive Director of Messe Berlin Asia Pacific and organiser of ITB Asia, MICE Show Asia, and Travel Tech Asia with media partner TravTalkME. “For Middle Eastern participants, ITB Asia is the gateway to the fast-growing Asia- Pacific market. The show connects them directly with high-quality buyers and destinations that align with the region’s expanding interests in wellness, medical, adventure, and experiential travel. With stronger air connectivity and rising two- way travel flows, ITB Asia provides an ideal platform for tourism boards, airlines, and operators to build partnerships, promote new offerings, and tap into Asia’s dynamic traveller base.” This year marks a major milestone in ITB Asia’s 17-year history. For the first time, the show will occupy five halls across two levels at the Sands Expo & Convention Centre — our largest footprint to date. We’re also welcoming over 1,500 buyers, the highest participation in ITB Asia’s history, reflecting the event’s growing scale and influence in the global travel industry. Beyond size, ITB Asia 2025 stands out for its diversity and international reach, with first-time participants from Azerbaijan, Lithuania, Hungary, Tamil Nadu, Danang, and the Kaohsiung City Government. A key new feature is the …

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