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The Georgian National Tourism Administration (GNTA) announced a focused strategy to deepen its engagement with the broader Gulf Cooperation Council (GCC) B2B tourism sector. This initiative is aimed at positioning Georgia as a premier, high-value partner for Meetings, Incentives, Conferences, and Exhibitions (MICE) operators, travel agencies, and investors, capitalizing on the nation’s rapid tourism growth and strategic development plans to create significant new partnership opportunities. “We are building a foundation for long-term growth by forging strategic alliances with the GCC travel trade and investors to jointly develop high-quality, innovative tourism products that cater to the evolving demand for authentic and immersive experiences. Georgia’s dynamic tourism landscape offers unprecedented opportunities for partnerships and collaborations as we continue to nurture the country’s growing reputation as a preferred international travel destination,” said Mrs. Maia Omiadze, Head of Administration at the GNTA. The GCC outbound travel market, projected to more than double to USD 158.8 billion by 2034, represents a pivotal growth segment. Georgia has successfully captured this demand, with arrivals from key GCC markets experiencing triple-digit growth in recent years. This aligns with the country’s broader tourism success, which saw over 2.9 million international visitors in H1 2025 and a record USD 826 million in Q1 revenue, contributing 7.2% to the national GDP. This proven demand presents lucrative opportunities for B2B collaboration in high-yield sectors. As a core component of this strategy, GNTA is launching a targeted promotional and educational campaign across the UAE, Saudi Arabia, and Kuwait throughout Q4 2025. The program includes destination webinars and in-person events, offering GCC tour operators, OTAs, and MICE agencies exclusive access to Georgian suppliers, in-depth market knowledge, and co-marketing frameworks.

Cvent Accelerate Dubai 2025 concluded with record-breaking success at Atlantis – The Palm, drawing nearly 500 event planners, marketers, and hospitality professionals. The event marked its third edition with a powerful showcase of innovation, strategy, and sustainability shaping the future of the MICE industry. Industry leaders highlighted the transformative power of AI and event technology in delivering immersive, data-driven, and sustainable experiences. Gokul Bajaj, Country Head, UAE at Cvent, emphasised the shift from logistics to experience-driven events, with the UAE emerging as a pioneer in adopting cutting-edge solutions. Sessions explored Event-Led Growth (ELG), multi-sensory event design, and strategic alignment with business goals, equipping attendees with actionable insights to drive growth and engagement. Underscoring its commitment to sustainability, Cvent partnered with ZEERO Events to plant 287 mangrove trees in Mozambique and offset over 64 tons of CO2e, replacing traditional giveaways with eco-friendly tree swag. The growing turnout reflects the event’s impact as a vital platform for collaboration, innovation, and future-forward thinking in the events and hospitality landscape.