Tag Archives: Louvre Hotels Group

Sabre Corporation announced a strategic long-term technology partnership with Louvre Hotels Group, Europe’s second-largest enterprise hotel group counting almost 1,600 hotels across 54 countries and a subsidiary of Jin Jiang International. With this new agreement, Louvre Hotels Group will benefit from SynXis Central Reservations and its industry-leading reach with connections to almost 900,000 travel agents and nearly 700 online channels across the globe, including hundreds of online travel agencies (OTAs) and metasearch engines. Louvre Hotels Group will be able to pursue its ambitious plans to expand its hotel portfolio footprint and global distribution reach while benefiting from improved operational efficiencies. “This partnership with Sabre is a priority to sustain our ambitions, especially in this global context. We constantly develop our network across the world with our brands from 1 star to 5 stars. Therefore, we want to deploy innovative distribution strategies with robust technology solutions, to provide cutting edge solutions to our investors and franchisees while ensuring technical and operational efficiency for our hotels,” said Pierre-Frédéric Roulot, CEO at Louvre Hotels Group. “For us, Sabre Hospitality Solutions is offering the best combination of innovation, platform, security, scale and service.” “In today’s evolving travel and hospitality industry, it is critical that hoteliers have a unified, highly-flexible technology platform that allows them to drive commercial performance, enable operational excellence, and do this on a reliable platform that just works,” said Scott Wilson, president of Sabre Hospitality Solutions. “Sabre’s industry-leading solutions will extend Louvre Hotels Group’s distribution reach with the speed of innovation, performance, and stability inherent in an industry-leading platform while providing the ability to create highly differentiated experiences for both its brands and its guests.”

Louvre Hotels Group (LHG) has announced the relaunch of its Golden Tulip brand, as part of an initiative to roll out new-age hotels that are more lifestyle-oriented and better suited to meet the needs of today’s travellers. To support the relaunch of the four-star brand, Louvre Hotels is investing in the renovation and rebranding of Golden Tulip hotels – including those in the Middle East and North Africa (MENA). The rebranding initiative involves a complete revamp of the Golden Tulip logo, design guidelines and positioning strategy as Louvre is creating a “New Basics” for the hotels of tomorrow. Born out of an in-depth study of the needs and preferences of the current and next generation of travelers, Golden Tulip’s new sophisticated brand identity – based around the theme of ‘playful business’ – has spurred a set of new design principles to create social hubs and creativity platforms and environments for its guests which in turn would significantly enhance the brand’s appeal and elevate the entire hotel experience. This philosophy extends to all interior design spaces such as the lobby, food and beverage concepts, rooms and suites as well as the meeting and conference rooms. The goal is to create a shift away from the traditional thinking of how we deliver hotel design and service attitudes, with a fresh, contemporary approach to design that encompasses the creation of integrated public areas that are in sync with the expectations of today’s travelers. “The rebranding is aimed at blurring the boundaries of work and play to create moments of surprise and delight for our guests,” said Amine E. Moukarzel, President, Louvre Hotels Group MENA. “Technology and the rise of social media have changed …

Hilton has signed a management agreement with Sharjah’s Al Marwan Group to open the emirate’s debut DoubleTree by Hilton property opposite Al Majaz Waterfront in the centre of the city. The $43 million (AED 158m) development will be called the DoubleTree by Hilton Sharjah Waterfront Hotel & Suites and will offer 254 suites and serviced apartments. The new hotel, which is expected to open in 2020, will be Hilton’s second property in the emirate after the Hilton Sharjah on the nearby Corniche Road. Sharjah offers visitors more than 100 hotels and hotel apartment properties and occupancy rates recently beat regional averages, growing by 5.5 percent during January compared to the same month in 2016 (according to global analyst STR). Some of the leading hotel groups in the world operate properties in Sharjah, including Carlson Rezidor Hotel Group, GHM, Louvre Hotels Group, Premier Inn Hotels, Rotana Hotels and Resorts, Sheraton Hotels and Resorts, and Wyndham Worldwide Sharjah currently has a variety of new hotel and resort developments under development, including the construction of a new $100 million (AED 367m) art and culture themed 5-star luxury beachfront hotel and resort; a 4-star, 200-room Novotel located adjacent to Sharjah Expo; a 4-star Sheraton Four Points hotel; and an Aloft boutique hotel. In addition, Al Bait Hotel, a new 5-star hotel being built by Sharjah Investment and Development Authority (Shurooq) in the Heart of Sharjah, is expected to open later in 2017.

Sharjah hotel occupancy grew by 5.5 percent during January compared to the same month in 2016, according to the latest report from STR, a firm that provides global data and analysis for the hotel industry. Average occupancy levels across the United Arab Emirates increased by 0.5 percent during January to reach 81 percent, although average room rates at hotels across the UAE fell 8 percent in January to reach AED 712 ($195) due to strong market growth in room supply. The UAE’s hotel occupancy rates are among the highest in the world. STR has also reported that the overall hotel occupancy across the Middle East region decreased 2.7 percent to an average occupancy level of 68.4 percent during January, while the average daily room rate fell by 8.4 percent to $177.81. Meanwhile, hotels in Europe reported a 5.1 percent increase in occupancy to an average of 57.1 percent, hotels in Africa saw a 4.5 percent increase in occupancy to reach an average of 50.6 percent, and hotels in Asia Pacific reported a 0.8 percent decrease in occupancy to an average of 64.8 percent. According to the Sharjah Commerce and Tourism Development Authority (SCTDA), Sharjah hotels and hotel apartments registered a 19 percent increase in room nights booked during the first nine months of 2016, totaling 2.94 million room nights. Sharjah offers more than 100 hotels and hotel apartments, including properties managed by some of the leading hotel groups in the world including Carlson Rezidor Hotel Group, Louvre Hotels Group, Premier Inn Hotels, Rotana Hotels and Resorts, Sheraton Hotels and Resorts, and Wyndham Worldwide. A number of new hotel and resort developments are currently underway in Sharjah, including the construction of …