Tag Archives: IDeaS

IDeaS announced the launch of IDeaS Spotlight, a first of its kind demand intelligence solution that empowers marketers to generate the right demand at the right time. Spotlight helps both single properties and portfolios to identify and act on high-value opportunities for deploying impactful, demand-generating marketing tactics informed by advanced analytics and AI. The solution brings IDeaS’ robust demand forecast and price sensitivity capabilities together to help hoteliers allocate marketing spend for the greatest impact on incremental revenue. In a time of uncertainty, rising marketing expenses, and increasing operational costs, hotel marketers are challenged to act quickly to translate every dollar spent into measurable revenue growth. Spotlight brings IDeaS’ unmatched forecasting capabilities into the mix, empowering marketers to optimize spend and unify commercial strategies, providing a vital competitive advantage. Additional key benefits of IDeaS Spotlight include: ● Translate forecast data into marketing action with a focused dashboard that automatically identifies periods of high revenue potential to help launch timely, impactful campaigns. ● Increase campaign conversion and influence guest behavior by leveraging price sensitivity signals. ● Respond faster with unparalleled foresight into future marketing opportunities. Powered by IDeaS G3 RMS’ advanced forecasting engine, Spotlight enables teams to proactively adjust strategies and take a surgical approach to demand generation. ● Spur collaborative action by streamlining communication between marketing and revenue management teams with intuitive workflows that ensure no revenue opportunity is left behind. Mike Chuma, vice president of global marketing, IDeaS, said: “For years, IDeaS solutions have served as the source of truth for future demand. With the introduction of Spotlight, hotel marketers can now drive their campaigns with that same state-of-the-art demand-driven forecasting. Spotlight is a purpose-built performance intelligence tool designed …

IDeaS and services successfully deployed its G3 Revenue Management System (RMS) to help maximize profitability at the luxurious flagship resort, ERTH Abu Dhabi. Inspired by the UAE’s heritage – past, present and future – and former home of the UAE Armed Forces Officers Club and Hotel, ERTH Abu Dhabi entered a new chapter in its journey in 2021 with its reinvention as an independent luxury resort, event venue and recreational center in the capital. ERTH, meaning legacy in Arabic, features 237 elegant rooms, 42 suites and 13 villas as well as a wide range of restaurants and lounges, 2,800 square meters of meeting and events space including its signature ballroom, extensive wellness, sport, fitness and leisure facilities and a 9,000 sqm Central Production Unit that can cater up to 100,000 meals per day. The rollout of the IDeaS revenue management solution will enable the hotel team to further automate and optimize its processes backed by advanced technology. Benefits of the partnership include:    

IDeaS announced that it has partnered with Al Habtoor Palace in Dubai to deploy IDeaS’ G3 Revenue Management System (RMS). The rollout of IDeaS G3 RMS will enable the hotel team to further optimize its revenue management practices backed by advanced technology. Flagship of the Al Habtoor City Hotel Collection, Al Habtoor Palace, member of the Legend Collection, Preferred Hotels & Resorts, is situated in the heart of Dubai on the banks of the Dubai Water Canal. The Beaux-Arts-inspired property – an ode to the great palaces and hotels of Europe – features 182 luxurious guest rooms and 52 signature suites, refined dining experiences, and the award-winning Silk Spa.  Benefits of the partnership include: • Advanced Demand Forecasting: Powered by SAS® High Performance Analytics, G3 RMS effortlessly delivers precise, real-time demand forecasting at the room type and rate code level. This accurate and timely forecasting is critical for Al Habtoor Palace as they operate in a highly competitive luxury market that requires a proactive approach to capture the most profitable market demand. • Dynamic Pricing and Inventory Controls: Derived from demand forecasts, G3 RMS automatically recommends revenue maximizing decisions regarding pricing, rate availability, and overbooking to optimize RevPAR. This ensures Al Habtoor’s ability to quickly and effectively adapt to shifting market conditions. • Enhanced Strategic Insights: The What-if Analysis feature within G3 RMS supplies Al Habtoor Palace’s revenue management team with a powerful real-time simulation tool for testing multiple demand scenarios or strategic decisions, such as inventory changes, and understand their effects on demand, occupancy, and revenue. Ibrahim Saba, Principal Sales Director EMEA, IDeaS, said: “We are delighted to work with the team at Al Habtoor Palace and to be …

IDeaS announced it has expanded its relationship with the Cheval Collection to a total of ten properties. Building on a strong, established relationship from successful implementations of G3 RMS at its Edinburgh properties, IDeaS’ capabilities helped clear the way for wider adoption within the Cheval portfolio. As Cheval expanded its portfolio, the management team was keen on maximizing the overall efficiency and effectiveness of its revenue strategies. Implementing G3 RMS helps eliminate manual processes and focus their efforts on addressing impactful outlier scenarios. When they needed an RMS that could optimize revenue for guests with varied lengths of stay and help evaluate the impact of potential group business, a small but growing part of their business mix, they turned to their RMS partner, IDeaS. • Trust built on a foundation of automated, effective RMS—Cheval appreciates G3 RMS’ core functionality at its existing properties. With implementation, it was able to deploy automated revenue management strategies efficiently and effectively and improve revenue performance. • Revenue optimization for varied length of stay offerings – Cheval Collection’s luxury serviced apartments have the flexibility to operate on a hybrid model, where units can be booked for varying lengths of stay—from standard overnights to week- or months-long bookings. G3 RMS’ ability to take a holistic view of demand for all product types and automatically drive revenue maximization decisions was a key factor as it helps to simplify complex revenue management decisions. • Streamlined group business evaluation – Group business represents a small but significant and growing portion of Cheval Collection’s business. Cheval valued G3 RMS’ Group Pricing Evaluation feature as it provides an easy-to-use displacement analysis that helps their commercial teams understand the potential revenue impact …