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Majid Al Futtaim announced a new strategic partnership with Ennismore to launch Egypt’s first 25hours Hotel at Junction, Majid Al Futtaim’s upcoming business and lifestyle destination in West Cairo. The new addition marks the debut of the 25hours brand in the Egyptian market, reinforcing Junction’s position as a dynamic hub for hospitality, business, and culture. Bringing a playful, design-led approach to hospitality, 25hours will inject fresh creative energy into West Cairo. Known for its eclectic interiors, strong sense of place, and immersive storytelling, the brand’s arrival signals a bold reimagining of how hotels contribute to urban culture. Gaurav Bhushan, Chief Executive Officer for Ennismore, said, “Ennismore is honoured to be partnering with Majid Al Futtaim to bring 25hours to Egypt for the first time, especially within a lifestyle destination like Junction. Each 25hours Hotel is inspired by the rich culture and history of its location, and we look forward to creating a strong sense of storytelling through design and community spaces through our restaurants and bars for our guests.” “At Majid Al Futtaim, we believe in creating destinations that truly reflect the needs and aspirations of today’s customers. The arrival of 25hours at Junction marks an exciting moment in our refounding journey and continues our longstanding legacy of introducing bold, innovative concepts to the communities we serve.” said Ahmed El Shamy, Chief Executive Officer, Majid Al Futtaim Properties. “This partnership also marks a significant step in our vision to create destinations that are both commercially vibrant and culturally meaningful, while further reinforcing our long-term commitment to building integrated, future-ready environments that drive economic growth and foster innovation.” Situated in the heart of Junction, the hotel will feature approximately 250 keys, …

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