Tag Archives: D33

The Dubai Corporation for Tourism and Commerce Marketing (Visit Dubai), in partnership with Beautiful Destinations, has launched the Beautiful Destinations Academy, Powered by Dubai – a pioneering professional development initiative aimed at setting new, global benchmarks for travel content creation and meeting the rising demand for skilled marketing talent within the tourism sector. Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing (Visit Dubai), said: “The launch of this innovative programme with Beautiful Destinations is a testament to our commitment to fostering creativity, innovation, and excellence in the tourism sector. By providing a dedicated space for content creators, we aim to amplify Dubai’s global appeal and further solidify our position as the best city to visit, live, and work in. “This aligns perfectly with the goals of the Dubai Economic Agenda, D33, and our vision to make Dubai a leading global city for business and leisure. Thanks to a diverse range of offerings and experiences, Dubai provides an unrivalled platform for capturing creative, engaging content, and we look forward to working with Beautiful Destinations and content creators from around the world to amplify their storytelling globally.” “Dubai is a leading innovator in tourism marketing – a likeminded partner that shares our future-focussed vision” comments Jeremy Jauncey, CEO and Founder, Beautiful Destinations. “The travel industry is experiencing a fundamental shift in how destinations attract visitors. Leading research shows that 76% of travel decisions are now influenced by social media content , yet only 24% of tourism and hospitality brands have in-house teams capable of creating the calibre of content that drives engagement. The Beautiful Destinations Academy, Powered by Dubai directly addresses this gap by cultivating a new generation of specialised …

The Dubai Department of Economy and Tourism (DET) has awarded 153 hotels with the Dubai Sustainable Tourism (DST) Stamp in the initiative’s second cycle. This marks a 118% increase from the 70 hotels recognised in last year’s inaugural edition, reflecting the commitment of the hospitality sector in Dubai to prioritising sustainability, and reinforcing the city’s growing reputation as a sustainable destination. The DST Stamp, which was launched in July 2023, recognises hotels that have demonstrated exceptional commitment to sustainable practices, aligning with Dubai’s ambitious environmental goals and vision for a green future. Hotels are evaluated against a comprehensive set of ‘19 Sustainability Requirements’, covering areas such as energy efficiency, water conservation, waste management, and staff engagement. The awards, which feature a three-tier recognition system in gold, silver and bronze categories, were officially announced at an exclusive ceremony held on 26 February at Atlantis The Royal. Contributing to broader clean energy targets and the United Nations Sustainable Development Goals (UNSDGs) 2030, the DST Stamp initiative is also in line with the goals of the Dubai Economic Agenda, D33, to further consolidate Dubai’s position as a leading global city for business and leisure. As part of the wider DST programme, the recognition is designed to elevate the environmental performance of the hospitality sector. Rated for their performance in 2024, 18 hotels achieved the gold tier – including Atlantis, The Palm; Atlantis The Royal; Jumeirah Al Qasr; Jumeirah Dar Al Masyaf; Le Royal Méridien Beach Resort & Spa; and Grosvenor House, a Luxury Collection Hotel, Dubai – while 64 earned silver and 71 received bronze. These hotels underwent rigorous assessments by third-party independent assessors as part of the Dubai Government Excellence programme, ensuring …