At the annual ‘city briefing’ His Excellency Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said: “Inspired by our visionary leadership, 2022 has been a transformative year for developing and broadening Dubai’s global appeal, designed to keep the destination top-of-mind and to cater to the varied needs and tastes of international travellers. With the world on the move again, our ability to quickly react, adapt, evolve and tap into existing and new segments of travellers is key to Dubai’s efforts to leverage and benefit from a rapidly and radically evolving global tourism landscape. We have ensured a steady influx of international visitors by offering more value than any comparable destination. We will maintain our competitive edge through our strong public-private partnerships, expansion of the diverse destination offering and constant launching of innovative initiatives and international campaigns to showcase Dubai as a ‘must-visit’ destination, as well as cement its position as one of the most accessible and liveable cities in the world.” Data showed that Dubai welcomed 11.4 million international overnight visitors between January and October, an impressive year-on-year increase of 134%, taking the city further on its journey to becoming the world’s most visited destination. 11.4 million international overnight visitors who arrived in Dubai between January and October 2022 represented a quantum leap over the 4.88 million visitors that the city welcomed for the same period in 2021. The numbers are close to the pre-pandemic record of 13.50 million international visitors in the first ten months of 2019. Dubai’s international tourism arrivals significantly outperformed other major global destinations, giving Dubai a head start on post-pandemic recovery. Average hotel occupancy in Dubai between January-October 2022 stood at …
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