Tag Archives: call to action

As Travel & Tourism enters the height of the summer season, the World Travel & Tourism Council (WTTC) has launched a new report calling for a more balanced approach to managing tourism in popular destinations. While overcrowding is often seen as a tourism problem, many of the real pressures come from deeper issues such as underinvestment in infrastructure, poor planning, and fragmented decision-making. These challenges affect both residents and visitors and need joined-up solutions. Travel & Tourism supports one in every 10 jobs and nearly 10% of global GDP and is set to support one in three new jobs over the next decade. When managed well, it also fosters cultural exchange, global understanding, and environmental protection. But without smart planning, the benefits it brings could be at risk. WTTC’s paper, Managing Destination Overcrowding: A Call to Action, explains that there’s no simple fix to the problem and urges governments, local leaders, and businesses to work together to support both communities and visitors. In 2024, Travel & Tourism is expected to contribute nearly $11TN to the global economy and support 357MN jobs. That’s a huge success but it also means destinations must plan to manage growth responsibly. Annually, governments around the world accrue more than $3.3TN from Travel & Tourism businesses, equivalent to 9.6% of global tax revenues. The global tourism body urges governments to reinvest this sum in vital infrastructure, and solutions to relieve pressures on already very popular destinations. The report looks at some of the root causes of overcrowding in a small number of increasingly popular destinations across Europe and offers real-world solutions that can be tailored to local needs. From using better data and planning tools, to …

Public and private leaders have been called on to unite behind the Jeddah Call to Action, a commitment to align with UNWTO’s approach to rethink tourism governance at every level to keep adapting to the challenges faced by tourism as a global driver for recovery. On the back of the 116th session of its Executive Council, held in Jeddah, Kingdom of Saudi Arabia, UNWTO set down a marker for the future of global tourism. With the pandemic having showed the systemic vulnerabilities of the sector, the United Nations specialized agency called for the construction of a new and reimagined system of governance and financing with the aim of building resilience against future shocks while also making tourism more sustainable. Now is the time to think big. Realize tourism’s unique potential to drive recovery, provide opportunity and build resilience, through better and stronger governance and focusing on jobs, training and education In Jeddah, UNWTO continued with its tradition of complementing the important deliberations of its Executive Council with an open discussion on the biggest challenges and opportunities for the sector. The Forum “Tourism Futures – New Governance and Advocacy”, featured two distinct sessions – “Towards a New Tourism Governance” and “Raising Tourism’s Visibility” outside of the sector. “Now is the time to think big”, said the UNWTO Secretary-General welcoming delegates and speakers. Zurab Pololikashvili stressed the need to “realize tourism’s unique potential to drive recovery, provide opportunity and build resilience, through better and stronger governance and focusing on jobs, training and education”. His Excellency Ahmed Al Khateeb, Minister of Tourism for the Kingdom of Saudi Arabia, commented: “We cannot recover backwards. Now is the time to capitalize on this heightened recognition …