Tag Archives: Almosafer

Almosafer and Amadeus have strengthened their partnership with a renewed commitment that sets a new benchmark for AI-powered innovation, automation, and content exchange across the travel ecosystem, which was announced at the inaugural TOURISE Summit in Riyadh. This new phase of collaboration will focus on pushing the boundaries of travel technology to deliver smarter, more personalised, and touchless journeys, reinforcing both companies’ support for Saudi Arabia’s Vision 2030 and the Kingdom’s ambition to establish itself as a global tourism hub. At the heart of the partnership is the use of Amadeus’ AI and data analytics capabilities to unlock hyper-personalised offers, predictive recommendations, and tailored travel options for Almosafer’s customers. Enhanced content distribution will ensure that global travellers can access rich, localised inventory curated by Almosafer, matched to their preferences and powered by AI-driven insights. In hospitality, the collaboration will strategically activate Amadeus Value Hotels (AVH), enhanced with machine learning for dynamic hotel content curation to deliver more accurate, transparent, and high-quality accommodation options. In parallel, airport services will evolve with opportunities to integrate AI-enabled digital check-in, smart boarding passes, and predictive disruption management directly into Almosafer’s platforms – creating a seamless end-to-end journey. The companies are also advancing innovation in payments through Amadeus Outpayce, collaborating to bring virtual card solutions to scale across the ecosystem. By leveraging Outpayce’s capabilities, the renewed partnership aims to deliver greater efficiency, trust, and automation in travel payments, unlocking new value for both suppliers and partners. Building on years of collaboration across distribution and advanced travel solutions, Almosafer and Amadeus are now taking their partnership further with an ambitious focus on NDCX adoption. Almosafer intends to lead the way in the Kingdom by scaling NDC …

Almosafer has expanded its strategic partnership with VisitBritain to further promote Britain as a top destination for Saudi travellers. The partnership, formalized during the World Travel Market (WTM) in London, reinforces the ongoing collaboration between the two entities, aligning with growing demand and stronger travel links between Saudi Arabia and Britain. VisitBritain’s research shows strong interest among GCC travellers in exploring destinations beyond London, from Britain’s idyllic coast and countryside to its vibrant cities, cultural and sporting events, royal heritage, film and TV locations, and luxury experiences. This partnership with Almosafer is set to showcase the nations and regions of Britain and to develop a new portfolio of high-value packages featuring signature experiences found only in Great Britain. Oxford Economics data shows that Britain remains one of the top 10 destinations for Saudi travellers and continues to see robust year-round demand. Through this partnership, Almosafer will highlight the most exciting and trending destinations across Britain with bespoke offers, targeted campaigns, and travel experiences designed to showcase the country’s culture, heritage, and modern appeal to Saudi audiences. Muzzammil Ahussain, CEO, Almosafer, said: “Our continued collaboration with VisitBritain underscores our shared commitment to enriching travel experiences for Saudi travellers. The United Kingdom remains a timeless favourite, offering a unique blend of heritage, diversity, and contemporary experiences. Together with VisitBritain, we look forward to deepening engagement with Saudi travellers and showcasing the best of Britain through our platforms and tailored offerings.” Gary Robson, VisitBritain Director for Europe, Middle East & India, said: “We’re delighted to strengthen our partnership with Almosafer to inspire more visitors from Saudi Arabia to choose Britain. Saudi travellers are among our highest-spending international visitors, and this collaboration is a …

The Royal Commission for Makkah City & Holy Sites (RCMC) has signed a strategic agreement with Almosafer, part of Seera Group, to strengthen the tourism ecosystem in Makkah and enhance the overall pilgrim and visitor journey. Through this collaboration, Almosafer will work closely with RCMC to showcase Makkah’s unique cultural and spiritual heritage while introducing innovative, technology-enabled services designed to deliver a seamless, world-class experience for visitors from within Saudi Arabia and around the world. The partnership leverages Almosafer’s integrated travel services platform and diverse portfolio of brands to curate enriching experiences for Makkah’s millions of annual visitors. This includes: ● Mawasim, Almosafer’s Hajj & Umrah tour operator, which will enhance religious travel services and pilgrim facilitation. ● Discover Saudi, its destination management company, which will design and promote Umrah+ itineraries that combine spiritual rituals with cultural, historical, and leisure experiences in Makkah. By integrating Almosafer’s market expertise, digital technologies, and global marketing capabilities with RCMC’s vision for destination development, the agreement aims to introduce authentic yet elevated experiences that align with international standards while respecting the sanctity of Makkah. Khalid Kurdi, GM-DMO said: “This agreement with Almosafer reflects our commitment to developing Makkah’s tourism offering in a way that protects its sacred identity while embracing excellence in visitor experience. Together, we will deliver services that are authentic, innovative, and deeply respectful of the city’s spiritual significance.” Muzzammil Ahussain, CEO of Almosafer (Part of Seera Group), added: “We are honoured to partner with the Royal Commission for Makkah City & Holy Sites. Makkah holds global spiritual significance, and through this collaboration, we aim to design integrated solutions and signature experiences that meet the highest international tourism standards while honouring the …