Tag Archives: Adeera

Rua Al Madinah Holding, a PIF company, and Adeera signed a partnership agreement to operate and manage two buildings comprising 250 hotel rooms and 120 luxury residential units under its brand Alia, within Rua Al Madinah Project, which is being developed near the Prophet’s Mosque. The signing comes as part of the company’s ongoing efforts to strengthen the hospitality sector and empower national brands within its large-scale development projects. Naif bin Saleh Al Hamdan, Chairman of Rua Al Madinah Holding, stated: “This partnership with Adeera reflects our commitment to empowering national capabilities in the hospitality sector and strengthening their presence within our major development projects. Rua Al Madinah Project represents a continuation of our efforts to realize the objectives of the Public Investment Fund and Saudi Vision 2030, advancing sustainable development that reinforces Madinah’s position as a leading cultural and urban destination.” For his part, Eng. Ahmed Al Juhani, CEO of Rua Al Madinah Holding, emphasized that the collaboration with Adeera marks a promising new beginning for local companies in hotel management within Rua Al Madinah Project, which brings together leading global hospitality brands. He added that this agreement is the first of its kind and expressed his optimism that Adeera will play a key role in enhancing hospitality services, reflecting authentic Saudi identity while maintaining the highest international standards. Stefan Leser, CEO of Adeera Hospitality, stated that “Rua Al Madinah Project represents a distinctive addition to the Kingdom that will serve millions of visitors.” He expressed his delight in partnering with Rua Al Madinah Holding on this ambitious project and affirmed Adeera’s commitment to supporting the Kingdom’s efforts in serving the Guests of the Two Holy Mosques. Leser added …

Saudi Arabia-based Adeera has signed a new agreement to use transformative travel technology, Amadeus Digital Media. Through advanced omni-channel advertising strategies, Adeera’s brands will be able to better target travelers at the moments they are most likely to book, across paid search, display, and social media. Thomas Grunder, Chief Commercial Officer at Adeera, says: “Using Amadeus’ market intelligence, we will be able to refine our outreach and offer travelers more compelling reasons to choose Adeera. The ability to integrate marketing, distribution, and data insight into a single platform stands out as a significant advantage. “Beyond the product, we appreciate the partnership approach with Amadeus and the opportunity to grow together as Adeera’s brands are being built. This mix of technology and collaboration provides us with the foundation we need to achieve our ambitious growth goals.” Adeera is working to transform hospitality in Saudi Arabia, showcasing the kingdom’s rich tradition of hospitality through locally inspired brands. As hospitality marketing evolves, the brand, backed by the Public Investment Fund, will harness data and technology, not just to reach travelers, but to truly understand and inspire them. Jan Tissera, President, International, Global Accounts and Destinations, Hospitality, Amadeus adds: “By using the data-driven marketing capabilities of Amadeus Digital Media, Adeera can seamlessly launch and optimize campaigns across multiple channels, ensuring its properties are visible to travelers at key decision-making moments. “Recent campaigns using Amadeus Digital Media have helped hotels and destinations achieve double-digit growth in direct bookings and occupancy, while lowering marketing costs. Together, we can set new benchmarks for excellence by creating meaningful, personalized experiences that connect with each traveler.”