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A new global study commissioned by Sabre  reveals that more than 91% of agencies operate with four or more booking systems, and over half are managing seven or more – a sprawl that is directly impacting productivity, profitability, and agent satisfaction. Travel agencies are facing growing pressure from fragmented content systems that are increasing operational costs and making it harder to deliver a consistent customer experience.  As a direct response to these mounting challenges, Sabre is introducing SabreMosaic™ Travel Marketplace, which brings together the industry’s widest breadth of travel content in one place, with built-in AI efficiencies and flexible connectivity. “Every industry faces fragmentation in the digital age,” said Jen Catto, Chief Marketing Officer at Sabre. “In advertising, it’s fragmented attention. In broadcasting, it’s fragmented programming. In finance, it’s fragmented data. Travel has never been simple, but in today’s multi-sourced content environment, fragmentation is creating new levels of complexity — and it’s starting to take a real toll. Agencies told us clearly: they want simplicity. They want unified access. And they want technology that helps them serve travelers, not slow them down.” Highlights from the survey include: 75% of agencies say the number of content connections has grown over the past three years 80%+ believe unified access through a single platform would reduce technology costs Nearly 90% manage four or more API integrations, with over half citing the tech burden as a challenge At the same time, artificial intelligence (AI) is seen as a powerful remedy, with 91% of agencies believing it can enhance both productivity and the customer experience. Yet, 41% remain concerned about AI’s long-term implications for the workforce, reinforcing the need for smart, responsible implementation. With the evolution …

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