Tag Archives: 89%

Middle Eastern travellers, particularly from Saudi Arabia and the UAE, are increasingly embracing cross-generational travel, with families spanning grandparents, parents, and children exploring destinations together. The trend reflects a growing desire to create lasting memories, combining leisure with meaningful experiences, said Jarrod Kris, Head of Destination Partnerships APAC, Skyscanner, at ITB Asia. Mountain escapes are emerging as a major draw, with 89% of Saudi travellers planning summer or autumn trips to mountainous regions. Destinations like Hokkaido in Japan, Turkey, Armenia, and Da Nang in Vietnam are gaining popularity, offering an alternative to traditional ski-season holidays and appealing to travellers seeking escapism. Younger generations, including Gen Z and millennials, are driving demand for diverse and adventurous experiences. Searches for Shanghai surged 285% year-on-year, while Da Nang rose 260%, reflecting growing interest in culturally rich destinations. Faster visa processing for countries like China is making Asian destinations more accessible, further boosting travel trends. With strong connectivity from the UAE and Saudi Arabia to Europe and Asia, Middle Eastern travellers are expected to continue exploring a wide range of destinations in 2026, blending family bonding with adventure, culture, and immersive experiences.

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