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Proofpoint, Inc., a leading cybersecurity and compliance company released new research revealing that 85% of the top online travel sites* in the UAE have adopted Domain-based Message Authentication, Reporting and Conformance (DMARC), a key email security protocol that helps protect users from email fraud. However, only 45% of these sites have implemented it at the highest enforcement level of “reject,” which actively blocks unauthorised emails from reaching inboxes. The findings are based on a DMARC adoption analysis of the top 20 online travel sites in the UAE, and across Europe and the Middle East. DMARC is an email validation protocol designed to protect domain names from being misused by cybercriminals. It authenticates the sender’s identity before allowing a message to reach its intended destination. DMARC has three levels of protection – monitor, quarantine and reject, with reject being the most secure for preventing suspicious emails from reaching the inbox. With travel demand in the UAE continuing to rise, a recent KPMG study found that 77% of UAE travellers use mobile apps or hotel booking services, increasing the volume of digital interactions between consumers and travel brands. But as consumers eagerly plan and book their getaways, this surge in activity – coupled with a high volume of emails and promotional offers from travel companies – creates a perfect storm for cybercriminals, turning dream holidays into costly scams through sophisticated email fraud. Key findings include: • The UAE demonstrates stronger foundational email security adoption compared to its European counterparts, with 85% of the top travel sites publishing a DMARC record, reflecting growing awareness of cybersecurity best practices across the country’s travel sector. • However, there is room for improvement with only 45% …

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