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Emirates officially opened its ‘Emirates World’ retail store experience in the heart of Jumeirah, one of Dubai’s most vibrant communities. Located in Jumeirah Town Centre, the airline’s redesigned 3,000 square foot retail store is an open and fluid space for customers to shop for all of their travel needs in a lounge-like environment. It will also offer customers the ability to literally immerse themselves in Emirates’ signature products via VR/ AR technologies. Emirates World was officially inaugurated with a special ribbon cutting by His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive, Emirates Airline & Group. Also in attendance was Sir Tim Clark, President Emirates Airline, Adnan Kazim, Emirates’ Chief Commercial Officer, senior Emirates commercial and sales executives, in addition to government representatives, industry guests, corporate customers and members of the media. Adnan Kazim, Emirates’ Chief Commercial Officer said: “Emirates World sets a new standard for the travel retail store experience and embodies our commitment to provide customers best-in-class products and services across every touchpoint. The opening of this latest concept store is an expression of our retail vision for the future and marks the first of several stores we’ll be opening in the coming years across our network. It’s also part of our larger retail strategy to make the store experience more convenient, engaging and personal.  We’ll employ a mix of the latest technology coupled with personalised one-to-one service from our highly knowledgeable travel consultants. Our open, welcoming, and functional space will also allow customers to discover our products like Premium Economy seats, in addition to a host of other elegantly displayed experiences.” The Emirates World store features a free-flowing open floor plan that allows customers …

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