Sharjah Commerce and Tourism Development Authority (SCTDA) announced that Sharjah attracted approximately 1.6 million hotel guests in 2024, reflecting an 11% increase compared to 2023. This growth highlights the continuous development of the tourism sector in Sharjah. The announcement was made during a press conference held today with the participation of SCTDA alongside more than 25 government and private entities at the “Sharjah Pavilion” during Arabian Travel Market (ATM), which runs from April 28 to May 1 at Dubai World Trade Centre. The authority revealed key statistics for Sharjah’s tourism sector in 2024, noting that Russian guests ranked first with over 270,000 guests, representing an 18% increase compared to 2023. Indian guests came second with over 170,000 guests, marking a 6% rise compared to 2023. European guests saw a 16% increase compared to 2023, reaching over 100,000 guests, while Chinese guests surged to over 60,000 guests, an exceptional increase of 828% compared to 2023. Among Arab countries, Oman topped the list of hotel guests in Sharjah, accounting for 6% of total guests in 2024, followed by Saudi Arabia at 5%, Egypt at 4%, and Syria and Iraq at 3% each. His Excellency Khalid Jasim Al Midfa, Chairman of SCTDA, highlighted the latest developments from the authority, including the official launch of Sharjah’s new tourism brand campaign “Visit Sharjah.” The campaign focuses on showcasing Sharjah’s diverse tourist destinations, blending heritage, adventure, natural beauty, and modern experiences. It emphasizes the emirate’s ability to offer varied experiences catering to different types of travellers who are seeking adventure, tranquillity, family entertainment, or cultural immersion. The campaign also spotlights major events such as the Sharjah Light Festival and other annual highlights that create memorable moments …
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