Accor to open Rixos Jewel of the Creek in Dubai

Accor is anchoring the upcoming Jewel of the Creek masterplan in Dubai, UAE, with a fully integrated urban Rixos resort focused on leisure, entertainment, sports and food & beverage. Earlier this year, Accor announced its strategic partnership with Dubai Developments to manage two properties, namely the Mövenpick Grand Al Bustan and Swissôtel and Swissôtel Living Al Murooj; The upcoming Jewel of the Creek will illustrate the third property signed in less than a year.

“The recent development witnessed in the nearby Bur Dubai and Deira districts, with major facelifts and redevelopments initiatives, are expected to further elevate the surroundings and will be incredibly beneficial to existing hotels in the respective areas”, said Mark Willis, CEO of Accor Middle East & Africa. “We are the largest hotel operator in Dubai and our partnership with Dubai Developments highlights our common goal to strategically develop tourism and meet the demand of today’s travellers in Dubai”.

“We see this project as the ‘Jewel’ of the Jewel of the Creek development”, said H.E EngEssa Al Maidoor, General Director Dubai Developments, “Once our elaborated and strategic improvement plan is complete, the project will offer all elements to bring a true Rixos product to the Dubai Creek area, which will appeal to a larger target audience and vastly distinguish itself from the competition”.

“We are very pleased to introduce this new property into Dubai, as we increase the presence of the Rixos brand in the UAE” adds Willis. “This revolutionary project is expected to transform the Port Saeed area of Deira into a destination with a vibrant urban centre featuring residential, commercial, hospitality, sports and recreational components.”