Tag Archives: China

NEOM kicked off the China leg of its global ‘Discover NEOM’ tour with its showcase in Beijing and Shanghai, with over 500 senior business and industry leaders in attendance. The tour began in Beijing on April 15, followed by Shanghai on April 17. Organized in partnership with CCPIT Beijing and CCPIT Shanghai, the events included a series of presentations by NEOM’s leadership team, showcasing on-the-ground progress and milestones to date, as well as details of NEOM’s various economic sectors. The events highlighted opportunities for Chinese companies to engage and invest in NEOM, with a number of companies expressing significant interest and discussing tangible next steps with NEOM leadership. The agenda also included a construction-focused forum that explored the vast number of opportunities available for Chinese construction companies. Over 100 companies participated in the forum and heard about the current onsite construction progress across NEOM and its regions. A private showcase, entitled ‘Discover NEOM: A New Future by Design’, was a highlight of the events, providing guests with an immersive experience that explored THE LINE, the 170-kilometer-long city that will be the future of urban living; Oxagon, which is redefining the traditional industrial model; Trojena, the mountain resort of NEOM, and finally, Sindalah, a luxury island destination in the Red Sea that will be open to the public later this year. Nadhmi Al-Nasr, CEO, NEOM, said: “We are grateful to CCPIT Beijing and CCPIT Shanghai for supporting our visit to China and for the opportunity to present NEOM’s vision. To date, NEOM has already engaged with over 15 major Chinese businesses and invested in a number of Chinese startups to support the growth and diversification of NEOM. Collaboration with China will continue …

DidaTravel signed a Memorandum of Understanding (MOU) to enter into a strategic partnership with Visit Oman – the National Travel Operator – to promote the country to DidaTravel’s network of 25,000+ travel trade partners in China. The MOU outlines potential areas of collaboration between DidaTravel and Visit Oman, which include DidaTravel offering Visit Oman’s varied portfolio of contracted properties, transfers, and experiences to their extensive B2B network through API integration. As a result of this agreement Visit Oman will also be able to access DidaTravel’s consolidated portfolio of high value, yet hard to reach, Chinese travel trade customers. The two companies will embark on joint marketing initiatives to increase brand awareness and drive travel demand from China to Oman. Jinyan Li, VP Global Account Management at DidaTravel commented “We are thrilled to partner with Visit Oman and leverage our B2B distribution network to introduce the beauty and cultural richness of Oman to our extensive network of travel partners in China. This collaboration holds immense potential to foster cultural exchange and strengthen ties between our nations”.

According to flight tickets issued as of 13th February, total international travel from China in Q1 2024 is predicted to experience a 31% decline compared to 2019 levels, although showing a 7-percentage point increase from Q3 2023. The picture varies by region: travel to Africa and the Middle East sees only a 5% decrease compared to 2019, while travel to Europe remains 26% below 2019 levels. The APAC region shows a 31% decline, while recovery in the Americas remains slow, with a 50% decline. During the Chinese New Year period, Chinese outbound travel lags behind 2019 levels by 32%. Southeast Asia and Northeast Asia represent the largest shares at 28% and 40% respectively. However, the Middle East emerges as the standout performer, having already recovered to 2019 levels. This recovery is particularly notable in Cairo, which shows a 7% increase, establishing itself as a burgeoning destination for Chinese travellers.

The Abu Dhabi Convention and Exhibition Bureau (ADCEB) reaffirmed its commitment to further developing the emirate’s Meetings, Incentives, Conferences, and Exhibitions (MICE) sector with the renewal of its Memorandum of Understanding (MoU) with the China MICE Advisory Group at a signing ceremony recently at Louvre Abu Dhabi. The China MICE Advisory Group, a committee of key Chinese MICE trade partners and media, was established by ADCEB in 2019 to gain insights into MICE and business travel trends unique to the dynamic Chinese market. As the first-ever dedicated advisory committee in China created in partnership with ADCEB, its formation reflects ADCEB’s proactive approach to engaging with the growing outbound MICE sector from China. The China market ranks among Abu Dhabi’s top source markets for tourism and MICE, reflecting a strong bilateral relationship. As the demand for outbound MICE in China increases, approaching levels comparable to the country’s outbound leisure market, a substantial surge in outbound Chinese MICE is expected in 2024. H.E. Saleh Mohamed Al Geziry, Director General for Tourism, Department of Culture and Tourism – Abu Dhabi said, “Our thriving partnerships with China and a proven track record of attracting tourists and business travellers to Abu Dhabi underscores the strength of this partnership. This renewal will enable us to continue to share knowledge and strategically plan for our tourism future, in line with our commitment to promoting and preserving the emirate’s heritage, culture and tourism assets. Our continued collaboration empowers our efforts while significantly contributing to the growth of inbound visitors from China, solidifying Abu Dhabi as a destination of choice globally.” As part of Abu Dhabi’s broader efforts to boost international MICE arrivals from China, the partnership aims to incentivise …

Saudi Tourism Authority (STA) recently launched the largest integrated travel campaign in China ‘Embark on a Journey of Discovery to Saudi’ at the Shanghai Bund Waterfront with 400 trade partners. The event was attended by Jin Lei, Deputy Director General of the Shanghai Municipal Administration of Culture and Tourism, Alhasan Aldabbagh, President of APAC Markets including over 400 trade partners, media and influencers, and the Chinese public were invited to explore the rich and diverse tourism offerings of Saudi. The campaign marks the largest integrated travel campaign launched by Saudi in China, starting with a week-long Saudi Tourism Exhibition, a celebration of Saudi’s culture, heritage, and natural beauty on the Shanghai Bund waterfront, from 17 to 23 November, inviting guests to experience mystical Saudi through immersive experiences, storytelling, and live performances. So far, the exhibition has welcomed over 80,000 visitors. In addition to the consumer marketing campaign, a series of Saudi experience films have launched on national TV and all major digital China platforms such as Ctrip, Huawei, Mafengwo, and Tencent, reaching and connecting with over five hundred million Chinese citizens.  The films intend to showcase the rich experiences Chinese travelers can look forward to upon visiting Saudi and is further available on VisitSaudi.CN website and STA’s social media channel. Starting from November 17, destination experience videos were launched, enabling digital travelers to visit scenes such as a traditional Bedouin tent complete with camel caravans and stargazing; tour the historic Diriyah, Al Masmak Fortress, and the colorful Souk Al Zel; learn to create Arabian fragrances; fly over AlUla in a hot-air balloon; go on a cross-country adventure in a vintage Land Rover; and snorkel in the Red Sea. Also, how-to …

Saudi Arabia was officially granted Approved Destination Status (ADS) by the People’s Republic of China. The bilateral agreement, signed on behalf of the Ministry of Tourism of Saudi Arabia allows Chinese citizens to travel to Saudi Arabia in group tours in addition to facilitating greater ease of access to the Kingdom. The achievement of Approved Destination Status is a significant milestone for Saudi Arabia that will drive greater connectivity between the Kingdom and China and unlock new opportunities across the tourism ecosystem. The announcement comes after continued bilateral ties between both nations, including the success of the Arab-China Business Conference and the Saudi-China Roadshow earlier this year, demonstrating Saudi Arabia’s commitment to become an economic and strategic partner to China. Following the signing ceremony in Beijing in the presence of His Excellency Abdulrahman Ahmad Al-Harbi, Ambassador of Saudi Arabia to China, Fahd Hamidaddin, Chief Executive Officer of Saudi Tourism Authority and Du Jiang, Vice Minister of Culture and Tourism, P.R. of China. His Excellency Ahmed Al-Khateeb, The Tourism Minister of Saudi Arabia said, “Underpinned by China’s Belt and Road Initiative and Saudi Arabia’s Vision 2030 – a historic reform blueprint aimed at driving forward meaningful economic and social development – China and Saudi Arabia are unlocking limitless opportunities and driving forward mutually beneficial collaboration. The ADS status is expected to significantly boost inbound travel from China, creating greater ease of access needed to reach Saudi Arabia’s target of attracting 3 million Chinese tourists by 2030. Today signifies the culmination of months of dedicated efforts between our nations, encapsulating our enduring and historic bilateral relations, which is built on the foundation of shared vision and mutual interests. China’s expansive connectivity vision …

As part of an ongoing effort to deepen ties between China and Arab partners, Riyadh and Beijing are stepping up efforts to improve air connectivity between these fast-developing economies. At the recently held Arab-China Business Conference in Riyadh, attendees from China and the Arab world explored new avenues for collaboration to unlock the potential of shared business between these exciting markets, particularly also in air connectivity. Celebrating its 10th year, the conference brought together leading government officials, CEOs, entrepreneurs, and investors. Establishing stronger air links to foster tourism growth and unlock new opportunities was a hot-button topic at the event, with ACP’s booth forming part of the Ministry of Tourism’s efforts to draw attraction to the high-potential travel and tourism industries in the Kingdom. “In line with Vision 2030 and the ambitions of the National Tourism Strategy, ACP is bridging the stakeholder ecosystem to establish Saudi Arabia as a leading global tourism destination. Chinese visitors will, indeed, play a key role in achieving this ambition,” said Ali Rajab CEO of ACP. He added, “By ensuring that our customer service and operational readiness meet the high standards that Chinese visitors expect, ACP is creating a seamless travel experience between China and the Kingdom. For these travelers, like all others to Saudi Arabia, we prioritize cultural understanding and the highest levels of quality assurance.” Saudi Arabia’s travel and tourism leaders, including stakeholders such as ACP, are actively working to turn the Kingdom into a sought-after air connectivity destination. In the past year, the Kingdom saw 23 new routes connected to Saudi Arabia from three continents, resulting in an expansion of seat capacity by 700,000. Likewise, several partnerships have been established with government …

Speaking on Saudi Tourism Authority’s ever-strengthening collaboration with China, Fahd Hamidaddin, Chief Executive Officer and Member of the Board, Saudi Tourism Authority said, “Saudi is the world’s biggest investor in tourism, committing $550bn to new destinations by 2030. This investment along with the leadership, the commitment and the total orchestration in government and business around the sector has paid out dividends.” He further reiterated about digitalisation, “We are the second fastest-growing destination in the world, and if you take out Qatar during the World Cup, we are the fastest-growing destination in the world. When Saudi first started tourism, we started with an E-Visa that got recognized as the best digital platform – that was the founding cornerstone of what we’re building in this sector. We’re taking everything through digital. Accessibility, connectivity and creating a seamless journey are paved through digital.”

At the 10th Arab-China Business Conference in Riyadh, Fahd Hamidaddin, Saudi Tourism Authority CEO shared that the collaborative events to reinforce the strong bonds between China and Saudi, has unveiled untapped opportunities, propelling business growth. “We have multiple visa offerings for Chinese travelers, all offered online. Today we have a 50,000-seat capacity direct from Guangzhou, we are also expecting to operate from Beijing in August – another direct route – and SAUDIA has signed a digital transformation agreement with Accenture. Accenture is expecting to offer an additional 32 digital services on their system and today we have 26 agreements in place with online Chinese travel agencies. However, when you reach the destination, you want authenticity. That’s why we say digitize the expected and humanize the unexpected. While we are digitizing the services that provide seamless experiences and journeys, we need to remain true to Arabia, uniquely Saudi and authentically local in every destination visitors go to in Saudi.”  

The Qatar Tourism China Roadshow 2023 was successfully held across four major cities in China including Shenzhen, Guangzhou, Shanghai, and Beijing. During the travel-trade roadshow, Qatar Tourism introduced Qatar’s rich cultural heritage, modern infrastructures, as well as the country’s tourism and hospitality offerings to over 200 industry professionals including online travel agencies (OTAs), local tour operators and trade media. In partnership with Qatar Airways, Qatar Tourism led a strong delegation at the roadshow that included WeChat Pay, Alipay, five Doha hotels, three destination management companies (DMCs) and three official associations in Qatar. The strong delegation helped to position Qatar as an appealing destination for the contemporary Chinese consumer and showcased both diversified and high-quality tourism products. China represents an important source market with many of its travellers looking for a destination that caters to a luxury city break. Last year, Qatar Tourism’s China Representative Office hosted 31 seminars and trainings for travel trade stakeholders, supporting 524 participants to obtain their Qatar specialist certificate, and made hundreds of sales calls across the mainland. Moreover, 400 million Chinese television viewers were reached after exciting collaborations with CCTV and Migu led to the production of “Meet Qatar” and “Boiling Qatar” during the FIFA World Cup 2022™.