Maiden ATM Virtual kicks off today

Travel trade professionals from across the world will gather online today for the first day of Arabian Travel Market (ATM) Virtual, a newly-launched three-day event for the region’s tourism community. The debut event, which will run from today till June 3, 2020 will place a focus on emerging trends, opportunities, and the challenges which are directly impacting the travel and tourism industry amid the COVID-19 global health pandemic.

Over the course of three days, ATM Virtual will feature comprehensive webinars, live conference sessions, roundtables, speed networking events, and one-to-one meetings, as well as facilitating new connections and offering a wide range of online business opportunities.

Danielle Curtis, Exhibition Director ME, Arabian Travel Market (ATM), said: “Our debut event not only underscores ATM’s mission to support and guide the region’s vast travel and tourism industry during and beyond COVID-19, but it also demonstrates our commitment to delivering positive business and networking opportunities to the entire community, during even the most challenging times. With up to four live high-level sessions each day, industry experts will address a range of topics including a road map to recovery, tourism strategies for the future, the hotel landscape in a post-COVID-19 world, and the resilience of the travel industry, as well as exploring the ‘new normal’ that lies ahead, emerging travel technology and sustainability trends.”

Fahd Hamidaddin, Chief of Investment, Strategy and Tourism Marketing, Ministry of Tourism Saudi Arabia, said, “As global travel restrictions ease, our focus is on ensuring that Saudi Arabia is ready to welcome visitors as soon as they are ready to travel. We are collaborating across the public and private sectors, to safeguard the wellbeing of visitors, while continuing to invest in high quality tourism experiences.”