Tag Archives: Time Hotels

TIME Hotels has announced a strategic focus on artificial intelligence (AI) and advanced digital transformation as a key pillar of its growth strategy for 2026, supporting operational scalability, enhancing guest experiences, and advancing its ambitious international expansion pipeline. With the company continuing to expand across the Middle East, Africa, and Asia, which includes an existing property portfolio of 17 hotels, and a further 5,000 keys and 12 properties in the pipeline, the group is investing in AI-powered and data-driven technologies to ensure consistent service delivery across markets and brands. Over the next five years, the group is prioritising end-to-end digitalisation across the entire guest journey, creating a seamless, connected experience from booking through to departure. This includes expanding mobile-first, AI-powered, and self-service capabilities to meet evolving guest expectations, alongside continued investment in direct booking platforms through enhanced user experience and smarter conversion tools. In addition, TIME Hotels is strengthening cybersecurity and data governance frameworks to safeguard information and maintain trust, while implementing IoT-driven solutions that improve operational efficiency, optimise energy management, and support long-term sustainability goals. Within this framework, AI and data analytics will play a practical, operations-led role across the TIME Hotels portfolio, delivering tangible value in several key areas, including real-time guest personalisation, improved service consistency across multiple hotels, stronger revenue and distribution decisions, and more effective operational planning. Automated pre-arrival communications, in-stay notifications, and post-stay feedback management will help to create a smoother, more responsive guest journey, while allowing on-property teams to focus on guest interactions and personalised care. Mohamed Awadalla, CEO of TIME Hotels, said: “As a midscale hospitality group operating in multiple markets, the company views AI as a tool to support stronger decision-making, improve consistency, …

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