Accor announced the signing of Swissôtel Cairo West, a landmark mixed-use development in partnership with Saoud Urban Development. Swissôtel Cairo West will comprise 180 rooms, delivering a refined hospitality experience rooted in the brand’s philosophy of Crafting Pure Living, where Swiss precision, human care, and holistic wellbeing shape every experience. The signing marks a significant milestone in the Group’s expansion strategy in Egypt, a priority growth market in the region.Located in West Cairo, one of the capital’s most dynamic and fast-growing districts, Swissôtel Cairo West is designed to meet the rising demand for integrated hospitality, branded residential living, and destination-led developments. The project reflects a strategic alignment between Accor and Saoud Urban Development Group to deliver future-ready assets aligned with Egypt Vision 2030, supporting sustainable urban growth and evolving consumer expectations. Guests will enjoy three signature food and beverage venues, a ballroom, flexible meeting and event spaces, as well as comprehensive wellness and leisure facilities including a swimming pool, state-of-the-art health club, and spa. Each space is designed to nurture balance, vitality, and everyday renewal. Complementing the hotel, the project will introduce more than 250 branded residences, setting a new benchmark for branded living in Egypt. Designed for long-term residents and investors, the residences will combine thoughtfully crafted private homes with seamless access to world-class hospitality services. A curated retail component will complete the destination, reinforcing its position as a social and lifestyle landmark in West Cairo.
Read More »Swissôtel Al Ghurair won ‘Best Family Friendly Hotel’ at the Arabian Travel Awards 2025
Swissôtel Al Ghurair was recognised as the ‘Best Family Friendly Hotel’ at the 8th edition of the Arabian Travel Awards 2025. “Being named Best Family Friendly Hotel at the Arabian Travel Awards is a proud milestone for Swissôtel Al Ghurair, Dubai — celebrating the joyful moments we create for families every day. This recognition belongs to our dedicated Heartists, whose genuine care makes every stay easy, safe, and memorable.” Radhika Praseen, Marketing Manager Swissôtel Al Ghurair, Dubai
Read More »Accor and Arabian Hotels & Catering sign Swissôtel Jeddah Al Hamra in a strategic partnership
Accor in partnership with Arabian Hotels & Catering, announced the signing of Swissôtel Jeddah Al Hamra, reintroducing one of Jeddah’s most iconic landmarks to the Kingdom under the Swissôtel brand. The signing marks the beginning of a long-term strategic partnership to transform a well-established property with more than four decades of heritage into a contemporary destination aligned with the evolving Saudi market. Originally opened in 1984, the hotel is a long-standing hospitality address in the prestigious Al Hamra district, one of Jeddah’s key commercial and lifestyle areas. Over the years, the property has maintained consistent relevance across both business and leisure segments, supported by sustained market performance. The hotel comprises 323 guestrooms, five dining venues, an exclusive club lounge, and comprehensive meeting and event facilities, including a large ballroom suited to high-profile corporate, social and governmental events. The hotel will undergo a phased renovation over the next 24 months, ensuring full alignment with Swissôtel brand standards. Its repositioning will introduce a renewed design and guest experience rooted in Swiss mastery, precision, and vitality. The transformation will respect the property’s existing character while elevating its positioning to meet the evolving expectations of the Saudi market. The conversion aligns with the ambitions of Saudi Vision 2030, supporting the Kingdom’s objectives to diversify its economy, grow the tourism sector, and attract high-quality international hospitality brands. Following its repositioning, Swissôtel Jeddah Al Hamra will further strengthen Accor’s presence in Saudi Arabia and support the Group’s long-term growth strategy in one of the region’s key markets. “This signing represents an exciting opportunity for Accor to further strengthen its leading position in Saudi Arabia while adding an iconic and well-established hotel to our Swissôtel portfolio. Swissôtel …
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