Tag Archives: partnership

Emirates expands reach in China through interline partnership with Loong Air

Emirates and Loong Air have signed an interline agreement, increasing Emirates’ footprint in China and offering the airline’s customers access to additional cities beyond its own gateways. Starting immediately, Emirates customers will have access to 22 points across China operated by Loong Air via Hangzhou, Shenzhen and Hong Kong. The cities span several regions across East, Northeast, South, Central, and Southwest China. The partnership offers customers the simplicity of booking multi-airline itineraries with a single fare, along with one seamless baggage policy and consistent fare conditions throughout their journey. Emirates’ expanded reach in China will further enhance connectivity for leisure and business travellers alike, unlocking convenient access to key domestic hubs including Zhengzhou, Changchun, Haikou, Xiangyang, and Dazhou. Tickets can be purchased on www.emirates.com, Online Travel Agencies (OTA’s) and with all major GDS’ via travel agents. Customers booking through Emirates’ official website can also enjoy the convenience of online payment methods such as WeChat Pay and Alipay. The launch of an interline agreement with Loong Air is part of Emirates’ ongoing commitment to the Chinese market. Last year, the airline launched flights to two new destinations – Shenzhen and Hangzhou, and has further enhanced its product offerings by deploying its award-winning Premium Economy on these new routes, in addition to bringing back its iconic A380 on Shanghai flights. Emirates has been operating in the Chinese mainland since 2004. Today, the airlineserves five major cities with 49 weekly flights to Beijing, Shanghai, Guangzhou, Shenzhen and Hangzhou using a mix of A380s, A350s and Boeing 777s. In addition to Loong Air, Emirates is also partnered with Air China, China Southern Airlines and Sichuan Airlines, offering customers access to more than 110 points in China …

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Shaza Hotels partners with IDeaS to optimize revenue management across luxury portfolio

 IDeaS signed a preferred partner agreement with Shaza Hotels,. The agreement provides a framework for Shaza hotels to implement IDeaS G3 Revenue Management Systems (RMS) across all current and upcoming luxury properties within their portfolio. Shaza Hotels selected IDeaS as its strategic RMS partner for its proven expertise, commitment to innovation, and reputation for reliability and scalability. The adoption of IDeaS G3 RMS will enable Shaza Hotels’ commercial team to optimize their revenue strategies through precise forecasting, dynamic pricing and inventory management, streamlined group displacement evaluations, and automation of routine time-consuming tasks. A key factor in Shaza Hotels’ decision is the G3 RMS Group Evaluation capability, which provides real-time insights into the value of group business and the projected potential impact of displaced demand. This functionality is especially critical for properties in Makkah and Madinah, where pilgrimage-driven group bookings form a significant part of Shaza Hotels’ business mix.  Designed for speed and simplicity, the feature equips sales teams with clear insights into group value and displacement risk—helping them make better-informed choices while maintaining flexibility. IDeaS’ solution has already been rolled out at Mysk Al Balad Madinah in Saudi Arabia, with the potential for additional adoption throughout the portfolio. Shaji Abu Salih, Vice President Growth & Development of Shaza Hotels said: “IDeaS technology will empower our commercial team to accurately forecast business, manage inventory, and adjust pricing based on demand. With a small but dedicated commercial team, having the right tools at our disposal is essential for managing our portfolio efficiently, providing measurable value to our owners and delivering outstanding experiences to our guests.” Ibrahim Saba, Principal Sales Director – Europe, Middle East & Africa at IDeaS commented: “This partnership reflects our shared …

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Marriott Bonvoy and Lufthansa’s Miles & More launch strategic loyalty partnership

Marriott Bonvoy and Lufthansa Group’s Miles & More announced a new global partnership, uniting two of the world’s most trusted travel loyalty programmes. This collaboration aims to enhance the travel experience for millions of members by offering expanded benefits, streamlined connectivity, and more rewarding journeys. Under the new agreement, members of both programs will enjoy increased opportunities to earn and redeem points and miles across a broad portfolio of hotels and airlines, reflecting a joint commitment to quality, consistency, and global reach. This strategic alliance highlights both brands’ focus on creating meaningful travel experiences and delivering added value to their loyal customers. The partnership is set to roll out new integrated features in the coming months, making it easier for travelers to enjoy seamless perks across both hospitality and aviation sectors. The announcement comes as travel rebounds globally and loyalty programs play a growing role in consumer decision-making. Both companies have emphasized the importance of collaboration and innovation in shaping the future of travel.

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