InterContinental Hotels Group introduces new travel programme

IHG (InterContinental Hotels Group) has introduced IHG Business Edge, a comprehensive programme designed to enhance the corporate travel experience for small and midsize enterprises (SMEs). Prior to launch, 1,500 companies have already signed up as members, eager to benefit from a program designed to streamline the negotiation process, reward loyalty, and consolidate data, content and booking into one easily accessible customer portal. IHG Business Edge has been in development for the past year, and was built based on the insights of 2,100 global SME customers, and then piloted with 300 companies across 17 countries. Through this process, the companies made it clear they wanted to benefit from some of the competitive advantages traditionally enjoyed by large enterprise customers, and were looking for a partner that understood small business and could provide them with meaningful resources and content that they couldn’t get on their own.
Derek DeCross, SVP, Global Sales, IHG, said, “We knew that there was an unmet need for a travel buying program specifically designed for SMEs – a group of customers who can often be underserved by the industry. We worked together with SMEs to design the program and they told us that a discount program alone is not compelling enough to drive their loyalty and engagement. They didn’t want lengthy negotiations – but rather a rich discount they could count on, reliable reporting and insight into the latest information, as well as access to a diverse corporate network of other “similar” organisations.”